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All Journal Jurnal Promkes: The Indonesian Journal of Health Promotion and Health Education Journal of Public Health Research and Community Health Development (JPH RECODE) Indonesian Journal of Social Sciences Jurnal Media dan Komunikasi Digital Theory, Culture & Society
Mogambi, Hezron
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Humanities Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Media and Old Age: Health Information-Seeking among Elderly Slum Dwellers in Kenya Geoffrey Gathii Njenga; Mogambi, Hezron; Silas Oriaso
Jurnal Promkes: The Indonesian Journal of Health Promotion and Health Education Vol. 12 No. SI2 (2024): Jurnal Promkes: The Indonesian Journal of Health Promotion and Health Educat
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jpk.V12.ISI2.2024.170-185

Abstract

Background: Investigating health information-seeking behavior among elderly slum dwellers empowers them with vital knowledge, enabling informed decisions and timely healthcare access. Understanding their unique information-seeking patterns aids in tailoring public communication campaigns, ultimately enhancing a healthier and more resilient community. In the Kibera slum, the elderly face a dearth of health information owing to their low socioeconomic status. Limited access to resources, including accessibility to various health information sources, exacerbates their informational gap. This hinders their ability to make informed decisions, potentially leading to delayed or inadequate healthcare, further compromising their well-being. The study presents findings on patterns of media use and health information seeking among the elderly in one of Africa’s biggest slums, Kibera. Patterns of media usage for health information among elderly slum dwellers based on age group, income, education level, and geographical location were investigated. Aims: This study's primary objective was to assess media use patterns for health information among elderly slum dwellers. Method: Interviews, focus group discussions, and key informant interviews targeting the elderly living in the Kibera slum were conducted. Qualitative findings identified Radio, Phone calls, WhatsApp, SMS, Email, Video calls, Television, Online Radio, Online Television, Facebook, Twitter, and Websites as health information sources across different demographic backgrounds. Results: These channels empowered elderly slum dwellers with knowledge, promoting positive lifestyle changes such as healthy eating. Conclusion: Recommendations to enhance these media channels include tailoring radio broadcasts to address the specific health concerns of older adults, innovative interpersonal communication approaches, and user-centered online media design which enhances accessibility. Conclusion: These results provide significant findings on media usage patterns for health information among elderly slum dwellers from different demographic backgrounds. The study identifies media usage patterns for health information, the types of health information sought from these channels, the behaviors promoted by these sources, and provides recommendations on how to improve these media channels.
RISK COMMUNICATION IN CIGARETTE HEALTH WARNING LABELS AND BEHAVIOR CHANGE IN KENYA: A QUALITATIVE STUDY Khaoya, Maureen; Mogambi, Hezron
Journal of Public Health Research and Community Health Development Vol. 8 No. 1 (2024): October
Publisher : Fakultas Ilmu Kesehatan, Kedokteran dan Ilmu Alam (FIKKIA), Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jphrecode.v8i1.53112

Abstract

Background: The introduction of three-picture health warnings on cigarette packs, approved in 2014 and implemented in 2018, aimed to raise awareness and educate the public about the dangers of smoking. Therefore, the effectiveness of health warning labels on tobacco products is being questioned due to consumer reluctance to pay attention to the visuals or textual content. Purpose: This paper examines risk communication messages on cigarette warning labels that promote behavior change among adult smokers. Methods: The study focused on adults aged between 30 and 40 years who were smokers. Participants were selected from smoking zones in Kitui and Machakos Counties, Kenya. Data were collected through focus group discussions (FGDs). Results: According to FGDs, cigarette warning labels were found to influence how Kenyan adult smokers perceive health risks. The labels were observed to enhance understanding of tobacco-related risks among smokers and evidence of optimism bias among the smokers, indicating that they may be overly optimistic about their own health risks compared to others. While the labels were associated with a reduction in smoking habits, it was noted that this effect had limitations. The warning labels were deemed crucial but insufficient to induce a significant change in behavior. Conclusion: It was concluded that current cigarette warning labels in Kenya have a limited influence on risk perception among adult smokers. Importance of targeted communication strategies addressing optimism bias, to effectively combat risk perception among adult smokers is needed. Also, relatable and clear imagery could help smokers better understand and internalize potential health consequences.
Patterns of Preferences and Audience Segmentation of Kiswahili Language Radio Broadcasts in Kenya: An Analysis of Content and Demographic issue Mogambi, Hezron
Jurnal Media dan Komunikasi Vol. 5 No. 1 (2024): Jurnal Media dan Komunikasi (MEDKOM) No 1 Volume 5 2024
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v5i1.62243

Abstract

This sought to analyze patterns of consumption of Kiswahili language radio broadcasts in Kenya focusing on the demographic preferences of radio audiences in Kenya. The study used the uses and gratification and cultural imperialism theory as guides. Descriptive research design was used with both quantitative and qualitative used. The study targeted 357 respondents whose ages were between 20 and 65 who listened to Kiswahili radio programs for quantitative data. Also targeted were a purposive sample of 30 Kiswahili radio listeners, selected based on diverse demographic characteristics. Since the research area covered Kenya’s capital City County, Nairobi, 357 questionnaires were distributed. There were also radio professionals including 5 lead radio presenters and 5 experienced producers from lead Kiswahili radio stations in Kenya and 5 Key Informants who are experts in media and communication, including academics and industry analysts. The data was analyzed through a combination of qualitative and quantitative approaches. The paper found that factors that made the radio broadcast audience listen include the nature of the content, the timing of the radio broadcast airing, its content and response to real and current health issues, presentation style, simple language, relevant content, appropriate format, likable and knowledgeable expert in the studio, interesting topics, instructiveness with expert, likable production techniques and knowledgeable professionals. The radio broadcasts had many comparatively older people as listeners compared to the youthful, and more men than women listened. To enhance the effectiveness of Kiswahili radio broadcasts, it is recommended that stations diversify their content to cater to various demographic segments, including age, gender, regional differences and education level. Additionally, incorporating audience feedback mechanisms can help tailor programs to listeners' preferences. Investing in digital platforms and social media engagement also broadens reach, particularly among younger audiences.
Digital media and maternal healthcare among young women in Kenya: Use, patterns, and perspectives Momanyi, Lydia Kwamboka; Mogambi, Hezron
Digital Theory, Culture & Society Vol. 1 No. 2 (2023): December
Publisher : C-DISC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61126/dtcs.v1i2.19

Abstract

This study aimed to examine the relationship between digital media use and maternal health care utilization among young pregnant mothers in Kenya. Using a mixed methods approach combining questionnaires and focus group discussions (FGDs), data were collected from pregnant women and new mothers aged 19–35 years in Nairobi. Using Microsoft Excel Data Analysis ToolPak Ver. 2016, primary data were statistically analyzed, while FGD data were subjected to thematic analysis and narrative interpretation. Findings revealed that 88% of participants preferred internet searches for information, 92% used different digital media during pregnancy, 56% used pregnancy apps, and 9% abstained from digital media for maternal health information. The study concludes that, in addition to the continued importance of traditional sources of information, digital media have a significant impact on the use of maternal health services. It recommends that health care providers actively usedigital media, especially apps, as educational tools to disseminate reliable information to young pregnant women and new mothers in Kenya. It also recommends that planners and policymakers incorporate digital media into maternal health interventions to increase their effectiveness.
Agenda setting and coverage of climate change adaptation issues in Kenyan Print Media Muathe, Carol Wanza; Mogambi, Hezron
Indonesian Journal of Social Sciences Vol. 17 No. 1 (2025)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ijss.v17i1.56025

Abstract

This paper analysed leading print media in Kenya, the Daily Nation and the Standard, coverage of the COP 26 and COP 27 major global environment meetings. Using the agenda-setting and social responsibility theory of the press, content analysis examined the frequency and prominence of climate change adaptation in Kenyan print media, stories published a month before, during and after COP 26 and COP 27. The paper analysed stories published in October, November, and December of 2021 and those published in October, November, and December 2022 from the two leading dailies in Kenya. Results show print media in Kenya focuses more on adaptation stories and then mitigation, frame climate change stories using disaster, victims as key actors in disaster stories; government officials feature prominently in events-driven stories. The paper concluded that the agenda-setting role of Kenyan print media impacts public awareness and understanding of climate change adaptation issues. The paper recommends improving on frequency and framing of climate change adaptation stories on community voices, media houses having consistent and prominent placement of climate-related stories, specialised training for local journalists in environmental reporting, and involving experts and policymakers. Diversifying content and public engagement can drive action on climate adaptation.
Co-Authors Geoffrey Gathii Njenga Khaoya, Maureen Momanyi, Lydia Kwamboka Muathe, Carol Wanza Silas Oriaso