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Irawan, Yousep Eka
Universitas Budi Luhur

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Strategi Komunikasi Melalui Promo Digital Untuk Meningkatkan Rating di Rajawali Televisi Irawan, Yousep Eka; Iswardani Witarti, Denik
Avant Garde Vol 11, No 2 (2023): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v11i2.2661

Abstract

Television continues to look for ways to carry out its communication strategy in order to be the best in its segment by increasing ratings. In essence, communication strategy has planning and management to achieve a goal, namely optimizing the presence of technology, as well as a transfer of new ideas on a larger scale designed to change human behavior. This research is based on a qualitative approach and uses content analysis. The data was collected from April to November 2023. The data collection techniques used were interviews, observation and documentation. The research results: First, It can be concluded that the first division to manage digital promos since 2017. Initially Rajawali TV only utilized onair and offair promos. The range of promo broadcasts no longer depends on broadcast hours or broadcast slots. Second, managing promos on social media and the process of creating and processing contents so as to create interaction and get input from the audience, invite to disseminate promo content and RTV benefits from additional income from Youtube. Third, the results of social media utilization are seen to help increase ratings. However, there need to be other factors to increase program ratings consistently, such as content, program content itself, broadcast hours, geographic factors, social economic strata, competing tv factors.
Development of an Android-Based Financial Management App to Support Educational Infrastructure Enhancement at Pondok Pesantren Nurul Hidayah in Accordance with SDG 9 Windarto, Windarto; Martini, Martini; Irawan, Yousep Eka
Sebatik Vol. 28 No. 2 (2024): December 2024
Publisher : STMIK Widya Cipta Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46984/sebatik.v28i2.2491

Abstract

Technological advancements have significantly transformed human life, with increasing digitalization across various aspects. However, in the context of the Fourth Industrial Revolution, these advancements have disrupted the role of humans, raising concerns about the potential loss of humanity's essence. In response to these challenges, Japan introduced the concept of Smart Society 5.0 in 2019 to mitigate the negative impacts of this disruption by re-establishing humans as the central element in modern life. As a form of community service, the service team developed the program "Simple Financial Application as a Medium for Financial Management at Nurul Hidayah Islamic Boarding School," located in Sukaharja, Cijeruk, Bogor Regency. The primary issue faced by the partner was the manual nature of financial management, which increased the risk of recording errors and discrepancies in financial data. This activity aimed to digitize the financial administration system and improve the digital literacy of the students and staff at the boarding school through seminars, training, and mentoring. The methods employed included a holistic approach involving observation, interviews, digital financial literacy seminars, training on using Android-based financial applications, and both online and offline mentoring over three months. The results demonstrated an improvement in the partner's ability to use financial technology, enhanced efficiency in recording financial transactions, and increased transparency in fund management. This activity contributed to Nurul Hidayah Islamic Boarding School by strengthening staff capabilities in digital-based financial management and fostering community empowerment through the utilization of technology to achieve sustainable and efficient financial management.