Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Sebatik Avant Garde
Irawan, Yousep Eka
Universitas Budi Luhur
Computer Science & IT Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Avant Garde

 1 
Strategi Komunikasi Melalui Promo Digital Untuk Meningkatkan Rating di Rajawali Televisi Irawan, Yousep Eka; Iswardani Witarti, Denik
Avant Garde Vol 11, No 2 (2023): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v11i2.2661

Abstract

Television continues to look for ways to carry out its communication strategy in order to be the best in its segment by increasing ratings. In essence, communication strategy has planning and management to achieve a goal, namely optimizing the presence of technology, as well as a transfer of new ideas on a larger scale designed to change human behavior. This research is based on a qualitative approach and uses content analysis. The data was collected from April to November 2023. The data collection techniques used were interviews, observation and documentation. The research results: First, It can be concluded that the first division to manage digital promos since 2017. Initially Rajawali TV only utilized onair and offair promos. The range of promo broadcasts no longer depends on broadcast hours or broadcast slots. Second, managing promos on social media and the process of creating and processing contents so as to create interaction and get input from the audience, invite to disseminate promo content and RTV benefits from additional income from Youtube. Third, the results of social media utilization are seen to help increase ratings. However, there need to be other factors to increase program ratings consistently, such as content, program content itself, broadcast hours, geographic factors, social economic strata, competing tv factors.
Co-Authors Martini Martini Windarto, Windarto Witarti, Denik Iswardani