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All Journal MEDIA KONSERVASI
Wiyoga, Harityas
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Earth & Planetary Sciences Education

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The Effect of Environmental Knowledge and Perceived Value on Visitor Experience in Forest Recreation Kaswanto; Rahmafitria, Fitri; Mosyaftiani, Amarizni; Wiyoga, Harityas
Media Konservasi Vol. 29 No. 3 (2024): Issue topic: Conservation of Nature and Culture Through Responsible Tourism
Publisher : Department of Forest Resources Conservation and Ecotourism - IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/medkon.29.3.419

Abstract

Vandalism and environmental degradation pose challenges in natural recreation areas, prompting the need for interventions to promote environmental consciousness and nature appreciation. This study investigates the role of knowledge and perceived value in enhancing ecological experiences. A five-point Likert scale survey was distributed to 235 visitors at Djuanda Forest Park in Bandung, Indonesia. Structural Equation Modeling (SEM-PLS) was employed to analyze direct and indirect influences. The results demonstrate that enhancing ecological perceived value positively impacts visitors' interactions with nature. Moreover, increased actual knowledge regarding environmental degradation enhances the perceived value of outdoor recreation in natural settings. These findings highlight the importance of developing educational programs in natural recreation areas to support sustainable environmental practices.
Co-Authors Fitri Rahmafitria, Fitri Mosyaftiani, Amarizni