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All Journal el-Buhuth: Borneo Journal of Islamic Studies Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Wandira, Novera
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Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Physics Social Sciences Other

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Efektivitas Penyaluran Dana Zakat Produktif Pada Program Satu Keluarga Satu Sarjana Dalam Pemberdayaan Mustahiq Wandira, Novera; Abdullah, K.A. Bukhori; Cahaya, Peny
el Buhuth: Borneo Journal of Islamic Studies el Buhuth: Borneo Journal of Islamic Studies, 6(1), 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (Center for Research and Community Services), Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/el-buhuth.v6i1.7265

Abstract

This study aims to analyze the planning and effectiveness of the distribution of productive zakat funds in the one-graduate one-family program in empowering mustahiq. In this study using a type of qualitative research with type descriptive explorative research aims to describe a situation phenomenon. Data collection was carried out by direct observation at BAZNAS South Sumatra Province, interviews with BAZNAS officials and recipients One Family One Graduate scholarship, and equipped with documentation. Data analysis using data collection, data reduction, data presentation, and withdrawal conclusion. The results of the study on the effectiveness of the distribution of productive zakat funds in the one-graduate one-family program in empowering mustahiq are: BAZNAS of South Sumatra Province improves the quality of human resources in the field of education through the One Family One Bachelor program by providing scholarships of IDR 2.500.000 to underprivileged students each semester to assist mustahiq in paying a single tuition fee. The distribution of productive zakat funds at BAZNAS of South Sumatra Province using the Allocation to Collection Ratio (ACR) shows a calculated result with a percentage of 83% and the results of interviews with the head of productive zakat, the coordinator of the One Family One Bachelor program and 15 scholarship recipients are effective.
Pengaruh Integrasi Live Shopping Shopee terhadap Retensi Pelanggan dan Peningkatan Volume Penjualan UMKM dengan Mediasi Engagement Rate Wandira, Novera; Dina Ratiana
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 1 (2026): Januari : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i1.6222

Abstract

This study examines the impact of the integration of Shopee's Live Shopping feature on customer retention and the increase in sales volume for Micro, Small, and Medium Enterprises (MSMEs), with engagement rate as a mediating variable. The approach used is quantitative associative with Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis. Data was collected from 100 active MSME sellers on the Shopee Live platform through an online questionnaire. The results show that the live shopping feature significantly enhances customer engagement through real-time interactions, which in turn contributes to increased customer retention rates and sales volume. The engagement rate, measured through the comment-to-view ratio, share ratio, and average watch duration, plays an important role as a mediator in this relationship. This study contributes to the growing literature on live commerce by providing empirical evidence from Indonesia's e-commerce ecosystem. Furthermore, the study offers practical insights for MSMEs to optimize their digital marketing strategies, particularly in the context of interactive social commerce in today's digital era.
Co-Authors Abdullah, K.A. Bukhori Cahaya, Peny Dina Ratiana