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All Journal Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Manajemen Perhotelan dan Pariwisata
Maria TH, Alleta Dewi
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Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences

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Peningkatan Kepuasan Pelanggan Melalui Kualitas Layanan dan Fasilitas di Hotel Berbintang Tiga Kota Semarang Riyanto, Agung; Maria TH, Alleta Dewi; Yuliamir, Henry; Rahayu, Enik
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 7 No. 1 (2024): Jurnal Manajemen Perhotelan dan Pariwisata
Publisher : Universitas Pendidikan Ganesha

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Abstract

Penelitian ini mengevaluasi pengaruh kualitas layanan dan fasilitas hotel terhadap kepuasan pelanggan di hotel berbintang tiga di Semarang. Penelitian menggunakan pendekatan kuantitatif dengan survei terhadap 100 responden yang dipilih secara purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis dengan regresi berganda menggunakan SPSS. Hasil menunjukkan bahwa kualitas layanan dan fasilitas hotel berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Koefisien regresi untuk kualitas layanan adalah 0.161 (signifikansi 0.025) dan untuk fasilitas hotel adalah 0.373 (signifikansi 0.000). Kedua variabel ini menjelaskan 37.2% variasi dalam kepuasan pelanggan. Penelitian ini menegaskan bahwa peningkatan kualitas layanan dan fasilitas dapat meningkatkan kepuasan pelanggan. Pengelola hotel berbintang tiga di Semarang disarankan untuk fokus pada peningkatan kualitas layanan dan pengembangan fasilitas untuk meningkatkan kepuasan dan loyalitas pelanggan.
Adopsi Sistem Pembayaran QRIS oleh UMKM: Studi Kasus pada Toko Afnan Parfum Samban Gulo, April Elviyanti Dorothea; Maria Th, Alleta Dewi
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 2 (2024): Journal of Education, Humaniora and Social Sciences (JEHSS), November
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v7i2.2394

Abstract

This article explores the perceptions and experiences of Micro, Small, and Medium Enterprises (MSMEs) at Toko Afnan Parfum Samban in adopting the digital payment system QRIS (Quick Response Code Indonesian Standard). The research focuses on the challenges and benefits faced by MSMEs, as well as their impact on customer experience and business performance. Using the technology adoption model theory, data were collected through semi-structured interviews with the owner and employees of Toko Afnan, as well as direct observations of the transaction processes. Data analysis was conducted qualitatively using a thematic approach to identify patterns emerging from the experiences of MSME actors. The results indicate that the use of QRIS provides significant benefits, including increased transaction efficiency and customer satisfaction, measured by a 30% increase in sales turnover after adoption. However, challenges such as a lack of technological understanding, doubts about security, and internet connectivity issues remain obstacles. This article compares the findings with case studies of other MSMEs in Indonesia and similar experiences in other countries, and it recommends strategic steps to improve digital literacy and technology accessibility. These findings provide important insights for stakeholders in supporting the adoption of digital payment systems among MSMEs.
Co-Authors Gulo, April Elviyanti Dorothea Rahayu, Enik Riyanto, Agung Yuliamir, Henry