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All Journal Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Manajemen Perhotelan dan Pariwisata
Maria TH, Alleta Dewi
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Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences

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Peningkatan Kepuasan Pelanggan Melalui Kualitas Layanan dan Fasilitas di Hotel Berbintang Tiga Kota Semarang Riyanto, Agung; Maria TH, Alleta Dewi; Yuliamir, Henry; Rahayu, Enik
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 7 No. 1 (2024): Jurnal Manajemen Perhotelan dan Pariwisata
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini mengevaluasi pengaruh kualitas layanan dan fasilitas hotel terhadap kepuasan pelanggan di hotel berbintang tiga di Semarang. Penelitian menggunakan pendekatan kuantitatif dengan survei terhadap 100 responden yang dipilih secara purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis dengan regresi berganda menggunakan SPSS. Hasil menunjukkan bahwa kualitas layanan dan fasilitas hotel berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Koefisien regresi untuk kualitas layanan adalah 0.161 (signifikansi 0.025) dan untuk fasilitas hotel adalah 0.373 (signifikansi 0.000). Kedua variabel ini menjelaskan 37.2% variasi dalam kepuasan pelanggan. Penelitian ini menegaskan bahwa peningkatan kualitas layanan dan fasilitas dapat meningkatkan kepuasan pelanggan. Pengelola hotel berbintang tiga di Semarang disarankan untuk fokus pada peningkatan kualitas layanan dan pengembangan fasilitas untuk meningkatkan kepuasan dan loyalitas pelanggan.
Adopsi Sistem Pembayaran QRIS oleh UMKM: Studi Kasus pada Toko Afnan Parfum Samban Gulo, April Elviyanti Dorothea; Maria Th, Alleta Dewi
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 2 (2024): Journal of Education, Humaniora and Social Sciences (JEHSS), November
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v7i2.2394

Abstract

This article explores the perceptions and experiences of Micro, Small, and Medium Enterprises (MSMEs) at Toko Afnan Parfum Samban in adopting the digital payment system QRIS (Quick Response Code Indonesian Standard). The research focuses on the challenges and benefits faced by MSMEs, as well as their impact on customer experience and business performance. Using the technology adoption model theory, data were collected through semi-structured interviews with the owner and employees of Toko Afnan, as well as direct observations of the transaction processes. Data analysis was conducted qualitatively using a thematic approach to identify patterns emerging from the experiences of MSME actors. The results indicate that the use of QRIS provides significant benefits, including increased transaction efficiency and customer satisfaction, measured by a 30% increase in sales turnover after adoption. However, challenges such as a lack of technological understanding, doubts about security, and internet connectivity issues remain obstacles. This article compares the findings with case studies of other MSMEs in Indonesia and similar experiences in other countries, and it recommends strategic steps to improve digital literacy and technology accessibility. These findings provide important insights for stakeholders in supporting the adoption of digital payment systems among MSMEs.
Analisis Keuangan dan Perencanaan Bisnis: Kasus Bengkel Wahda Pringapus Zega, Aliasa; Maria Th, Alleta Dewi
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 2 (2024): Journal of Education, Humaniora and Social Sciences (JEHSS), November
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v7i2.2402

Abstract

This article aims to analyze financial performance and develop a strategic business plan for Bengkel Wahda Pringapus, a small and medium-sized enterprise (SME) in the automotive repair sector. The primary issues are the lack of structured financial planning and optimal business strategy, which limits growth potential amidst competition with modern repair shops that utilize the latest technology. The study draws on financial analysis and business planning theories to address these challenges, including the Balanced Scorecard and human resource management. Data were collected through semi-structured interviews and direct observation and then analyzed qualitatively. The findings indicate that strategies focused on service quality improvement and adopting simple technologies have significantly enhanced Bengkel Wahda’s financial performance, evidenced by annual revenue growth of 15%. This study recommends further expansion of these strategies to maintain competitiveness in the future, including human resource development and adopting more efficient technologies.
Efektivitas Pengelolaan Keuangan pada Rumah Makan Lontong Blora di Karangjati, Kabupaten Semarang Dao, Adikaria; Maria Th, Alleta Dewi
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 2 (2024): Journal of Education, Humaniora and Social Sciences (JEHSS), November
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v7i2.2393

Abstract

This article aims to analyze the financial management at Rumah Makan Lontong Blora in Karangjati, Semarang Regency. The focus of the research is on the challenges faced by the owner in accounting and taxation management. To address this issue, financial management and accounting theories for SMEs are used as references. Data were collected through in-depth interviews with the owner and direct observations of the financial management practices implemented. The analysis results indicate that the financial management is still simple, with deficiencies in understanding accounting and tax obligations. Although the owner is aware of the need for improvement, there is a requirement for concrete steps, such as attending accounting training and tax consulting to enhance compliance. The owner also plans to utilize user-friendly financial applications that have relevant features for SMEs, such as automated financial reporting and inventory management. This study concludes that increasing knowledge about financial management and taxation is crucial for business sustainability. The research also contributes to the theory of financial management in SMEs by demonstrating the importance of implementing good financial practices to improve efficiency and performance in the culinary business.
Evaluasi Kinerja Keuangan Toko Sembako Berdasarkan Solvabilitas dan Likuiditas di Pasar Tradisional Karangjati Lase, Firman Syukuri; Maria Th, Alleta Dewi
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 2 (2024): Journal of Education, Humaniora and Social Sciences (JEHSS), November
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v7i2.2396

Abstract

This article aims to evaluate the financial performance of grocery stores in the Karangjati Traditional Market, focusing on solvency and liquidity. This study investigates how these two aspects influence the sustainability of businesses and the financial stability of grocery stores in facing local economic challenges and changes in consumer behavior. Data were collected through in-depth interviews and observations of 11 grocery store owners who have been operating for at least 5 years, using qualitative analysis with a thematic analysis method. The results of the study show that having more than 7 years of experience in managing a store significantly contributes to financial stability, particularly in maintaining solvency and liquidity. Nevertheless, this research has limitations in quantitative analysis, where the addition of solvency and liquidity ratios is necessary to provide a clearer picture of financial health. Furthermore, there is a need to discuss external factors such as inflation and changes in staple food prices that affect financial performance. Therefore, it is recommended to include more in-depth quantitative analysis, discuss relevant external factors, and conduct comparative analysis between stable and less stable stores regarding solvency and liquidity to enrich the understanding of the financial performance of grocery stores.
Co-Authors Dao, Adikaria Gulo, April Elviyanti Dorothea Lase, Firman Syukuri Rahayu, Enik Riyanto, Agung Yuliamir, Henry Zega, Aliasa