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All Journal KARYA: Jurnal Pengabdian Kepada Masyarakat IIJSE
Shoimah, Nafa
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health

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PEMBERDAYAAN MASYARAKAT MELALUI PEMBUATAN DIGITAL MARKETING UMKM KOPI KATINDEN DAN DESAIN KEMASAN UMKM ISTANA JAHE Shoimah, Nafa; Prabowo, Budi
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 3 (2023): KARYA: Jurnal Pengabdian Kepada Masyarakat
Publisher : FKIP Universitas Samawa

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Abstract

Pertumbuhan Usaha Mikro Kecil Menengah (UMKM) di Indonesia telah menjadi bagian integral dari perekonomian nasional. UMKM tidak hanya menciptakan lapangan pekerjaan, tetapi juga memainkan peran penting dalam memajukan ekonomi lokal. Observasi yang dilakukan dengan wawancara pemilik Usaha Mikro Kecil menangah (UMKM). penelitian ini bertujuan untuk membantu para pemilik Usaha Mikro Kecil Menengah (UMKM) untuk mengimplementasi strategi digital marketing dan perancangan desain kemasan yang efektif. Pemberdayaan ekonomi dapat membantu dalam digital marketing mulai dari pembuatan video company profile. Hal tersebut membuat UMKM Kopi Katinden terkenal dan membuka peluang untuk mendapatkan konsumen yang banyak. Setelah melakukan observasi dapat mengetahui bahwa kebutuhaan yang diinginkan oleh pemilik UMKM Istana Jahe adalah memiliki desain kemasan yang kurang menarik. Maka dari itu, untuk pemberdayaan ekonomi dapat membantu dalam membuat desain kemasan yang lebih menarik dan modern.
The Influence of Product Diversity, Product Quality, and Service Quality on Customer Purchasing Decisions at Mr.DIY Tunjungan Plaza Surabaya Shoimah, Nafa; Farida, Siti Ning
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6436

Abstract

As business rapidly develops these days, there is fierce competition among business players, particularly in the retail sector. Mr.DIY is one of the retail businesses competing in the current market by offering a wide variety of products. This research was conducted to investigate the influence of product diversity, product quality, and service quality on customer purchasing decisions at Mr.DIY Tunjungan Plaza Surabaya. The type of research used is quantitative. The population in this study is customers who have purchased Mr.DIY products at Tunjungan Plaza Surabaya, who are at least 17 years old and live in Surabaya. This research employed a sample of 100 respondents using the non-probability and purposive sampling methods. Multiple linear regression analysis was employed to analyze the data, which was tested using SPSS version 27. The findings of this study indicate that product diversity, product quality, and service quality have a simultaneous impact on customer purchasing decisions. Product diversity has a significant influence on purchasing decisions, product quality has a significant influence on purchasing decisions, and service quality has a significant influence on purchasing decisions.
Co-Authors Budi Prabowo Siti Ning Farida