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All Journal KARYA: Jurnal Pengabdian Kepada Masyarakat Management Studies and Business Journal
Putri, Ossa Yuansah
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health

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UPAYA PENGEMBANGAN GREEN ENERGY PT PLN NUSANTARA POWER DALAM RANGKA MEWUJUDKAN NET ZERO EMISION (NZE) DI INDONESIA Putri, Ossa Yuansah; Prabowo, Budi
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 3 (2023): KARYA: Jurnal Pengabdian Kepada Masyarakat
Publisher : FKIP Universitas Samawa

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Abstract

Upaya PT PLN Nusantara Power dalam mengembangkan green energy sebagai strategi kunci menuju Net Zero Emision (NZE) di Indonesia dengan pembahasan pada artikel ini tentang komitmen PLN Nusantara Power terhadap energi bersih dan dampak positifnya pada masyarakat, Penelitian ini dilakukan dengan metode penelitian studi literatur. Hasil pembahasan menunjukkan bahwa PT PLN Nusantara Power berhasil menjalankan misi Green energy dari pencapaian-pencapaian yang telah diperoleh. Pemanfaatan Green energy sangat berdampak bagi perusahaan dan masyarakat serta lingkungan hidup yang berkelanjutan.
THE IMPLEMENTATION OF PROMOTIONAL STRATEGIES VIA TIKTOK SOCIAL MEDIA TO INCREASE SALES REVENUE AT FAT HUNT SURABAYA Putri, Ossa Yuansah; Kusuma, Yandra Bara
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 2 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/w5mx7154

Abstract

This research discusses the implementation of promotional strategies through TikTok social media in increasing sales turnover at Kedai Fat Hunt Surabaya. TikTok becomes a platform which is effective in reaching a wide audience through creative and interactive content. Data collection techniques were carried out through in-depth interviews, observation and documentation with a descriptive qualitative approach. The research results show that active and consistent use of TikTok can increase brand awareness through viral content, live streaming, and collaborations with influencers. This strategy had a direct impact on increasing turnover, which experienced a significant spike after promotional content succeeded in attracting the attention of a large audience. However, this research also found challenges in maintaining viral trends and limited technical understanding in optimizing TikTok features. The research results confirm that the use of appropriate promotional strategies on TikTok can be a major factor in increasing the competitiveness of MSMEs and expanding market reach.
Co-Authors Budi Prabowo Kusuma, Yandra Bara