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All Journal KARYA: Jurnal Pengabdian Kepada Masyarakat IIJSE Management Studies and Business Journal
Putri, Ossa Yuansah
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health

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UPAYA PENGEMBANGAN GREEN ENERGY PT PLN NUSANTARA POWER DALAM RANGKA MEWUJUDKAN NET ZERO EMISION (NZE) DI INDONESIA Putri, Ossa Yuansah; Prabowo, Budi
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 3 (2023): KARYA: Jurnal Pengabdian Kepada Masyarakat
Publisher : FKIP Universitas Samawa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Upaya PT PLN Nusantara Power dalam mengembangkan green energy sebagai strategi kunci menuju Net Zero Emision (NZE) di Indonesia dengan pembahasan pada artikel ini tentang komitmen PLN Nusantara Power terhadap energi bersih dan dampak positifnya pada masyarakat, Penelitian ini dilakukan dengan metode penelitian studi literatur. Hasil pembahasan menunjukkan bahwa PT PLN Nusantara Power berhasil menjalankan misi Green energy dari pencapaian-pencapaian yang telah diperoleh. Pemanfaatan Green energy sangat berdampak bagi perusahaan dan masyarakat serta lingkungan hidup yang berkelanjutan.
THE IMPLEMENTATION OF PROMOTIONAL STRATEGIES VIA TIKTOK SOCIAL MEDIA TO INCREASE SALES REVENUE AT FAT HUNT SURABAYA Putri, Ossa Yuansah; Kusuma, Yandra Bara
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 2 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/w5mx7154

Abstract

This research discusses the implementation of promotional strategies through TikTok social media in increasing sales turnover at Kedai Fat Hunt Surabaya. TikTok becomes a platform which is effective in reaching a wide audience through creative and interactive content. Data collection techniques were carried out through in-depth interviews, observation and documentation with a descriptive qualitative approach. The research results show that active and consistent use of TikTok can increase brand awareness through viral content, live streaming, and collaborations with influencers. This strategy had a direct impact on increasing turnover, which experienced a significant spike after promotional content succeeded in attracting the attention of a large audience. However, this research also found challenges in maintaining viral trends and limited technical understanding in optimizing TikTok features. The research results confirm that the use of appropriate promotional strategies on TikTok can be a major factor in increasing the competitiveness of MSMEs and expanding market reach.
The Implementation of Promotional Strategies via TikTok Social Media in Increasing Sales Revenue at Fat Hunt Surabaya Putri, Ossa Yuansah; Kusuma, Yanda Bara
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7043

Abstract

This research discusses how digital promotion strategies through the TikTok platform can be effectively implemented to increase sales turnover in micro, small and medium enterprises (MSMEs). This research approach is descriptive qualitative with data collection techniques through interviews with owners, employees, and consumers. The results showed that the implementation of promotional strategies was carried out through optimizing TikTok accounts, creating attractive visual content, collaborating with influencers, and active and responsive interaction with audiences. This strategy is reinforced by a personalized approach through comment replies and direct communication relevant to customer needs. Turnover data shows a significant increase from November 2024 to April 2025, with the highest figure reaching Rp 70,000,000. This finding shows that a promotional strategy that is carried out creatively, and consistently is able to increase the competitiveness of MSMEs and encourage increased sales in a business.
Co-Authors Budi Prabowo Kusuma, Yandra Bara Yanda Bara Kusuma