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All Journal Business Economic, Communication, and Social Sciences Journal (BECOSS) Sentris KARYA: Jurnal Pengabdian Kepada Masyarakat
Dewi, Ayunda Roliana
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health

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MEMBERDAYAKAN PENGUNGSI ROHINGYA MELALUI IMPLEMENTASI SUSTAINABLE DEVELOPMENT GOALS 4 “QUALITY OF EDUCATION” Shakira, Almira Aida; Dewi, Ayunda Roliana; Irawati, Almira Vivia; Sulistyarini, Rizkya; Anggraini, Arsita; Eryanto, Haydar Faiq
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2024): KARYA : Jurnal Pengabdian Kepada Masyarakat
Publisher : FKIP Universitas Samawa

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Abstract

Penulisan ini bertujuan untuk mengetahui dan menjelaskan mengenai kegiatan KKN Internasional yang diikuti oleh mahasiswa Hubungan Internasional Universitas Pembangunan Nasional “Veteran” Jawa Timur sebagai bentuk implementasi Sustainable Development Goals (SDGs) 4.5 “Quality of Education” dan 5.3 “Gender Equality” kepada pengungsi Rohingya di Madrasah Hidayah Rohingya, Kuala Berang, Terengganu, Malaysia. Dalam pelaksanaannya, para penulis terjun langsung ke lapangan dan melakukan pengajaran materi “Bahasa Inggris” dan “Kekerasan Seksual serta Kesadaran Diri”. Penelitian ini akan menjelaskan mengenai metode pengajaran program KKN Internasional yang berupa beberapa gambar peraga untuk mempermudah proses penyampaian materi. Dengan bekerja sama oleh seluruh mitra terkait antara lain Lembaga Penelitian dan Pengembangan Kepada Masyarakat (LPPM) UPN Veteran Jawa Timur, Madrasah Hidayah Rohingya dan juga Himpunan Mahasiswa Universiti Sultan Zainal Abidin (UniSZA) yakni International Relations Student Society (IRiSS), kegiatan ini telah berhasil dilaksanakan sebagai salah satu wadah pembelajaran bagi para pengungsi Rohingya di Malaysia. Dengan demikian, penelitian ini diharapkan dapat memberikan manfaat dan inovasi baru dalam peningkatan kualitas pendidikan agar dapat berjalan lebih baik lagi kedepannya.
Global Market Entry Strategies in K-Pop’s Expansion into Southeast Asia A Comparative Study on SM Entertainment, YG Entertainment, JYP Entertainment, & HYBE Purbantina, Adiasri Putri; Hidayati, Anugrah Nurul; Dewi, Ayunda Roliana; Noor, Khalista; Salsabila, Reisa Najma
Jurnal Sentris Vol. 6 No. 1 (2025): Jurnal Sentris
Publisher : Kelompok Studi Mahasiswa Pengkaji Masalah Internasional Unpar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/sentris.v6i1.9164.83-108

Abstract

South Korea's leading K-Pop multinational corporations—HYBE, SM, JYP, and YG—have actively pursued international growth, with Southeast Asia emerging as a pivotal market. This research investigates the strategic approaches these companies employ to penetrate the Southeast Asian market, a region characterized by substantial K-pop fandom. Utilizing a qualitative case study design, the analysis draws upon secondary data, including news reports and official corporate publications, to examine the Big Four's global market entry models through several categories, including exports, licensing, alliances or joint ventures, and FDI. The study finds that the Big Four primarily focus on exporting K-pop products to Southeast Asia, capitalizing on its large, loyal fan base. These companies prefer partnership and distribution strategies to enter the Southeast Asian market while reducing risk by avoiding long-term investment through FDI (i.e., establishing subsidiaries, acquiring local companies, or building new business operations in the region).Keywords: market entry strategy, big four agencies, Korean music industry, Southeast Asia.
A Mapping Global Value Chain HYBE Co, Ltd: Case Study Album "17 is Right Here" Seventeen Dewi, Ayunda Roliana; Purbantina, Adiasri Putri
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 7 No. 1 (2025): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v7i1.12207

Abstract

In today's globalized era, the world's economic system is increasingly interconnected through a global production network known as the Global Value Chain (GVC). This involves production stages located in different countries as companies expand globally to access new markets. While the GVC concept was first used in the manufacturing sector, it can now be applied to the creative industry. This study uses De Voldere's (2017) concept of the Global Music Value Chain to examine the production chain of HYBE Co., Ltd.'s album "17 Is Right Here" by Seventeen. Using a qualitative case study methodology, the research uncovers a transnational network of contributors involved in the album's production, from creation to distribution, exhibition, and reaching consumers. This transnational network adds value to HYBE Co., Ltd.'s music products, allowing them to compete in the global music market. Furthermore, technological advancements have supported the international reach of HYBE Co., Ltd.'s music products.
Global Market Entry Strategies in K-Pop’s Expansion into Southeast Asia A Comparative Study on SM Entertainment, YG Entertainment, JYP Entertainment, & HYBE Purbantina, Adiasri Putri; Hidayati, Anugrah Nurul; Dewi, Ayunda Roliana; Noor, Khalista; Salsabila, Reisa Najma
Jurnal Sentris Vol. 6 No. 1 (2025): Jurnal Sentris
Publisher : Kelompok Studi Mahasiswa Pengkaji Masalah Internasional Unpar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/sentris.v6i1.9164.83-108

Abstract

South Korea's leading K-Pop multinational corporations—HYBE, SM, JYP, and YG—have actively pursued international growth, with Southeast Asia emerging as a pivotal market. This research investigates the strategic approaches these companies employ to penetrate the Southeast Asian market, a region characterized by substantial K-pop fandom. Utilizing a qualitative case study design, the analysis draws upon secondary data, including news reports and official corporate publications, to examine the Big Four's global market entry models through several categories, including exports, licensing, alliances or joint ventures, and FDI. The study finds that the Big Four primarily focus on exporting K-pop products to Southeast Asia, capitalizing on its large, loyal fan base. These companies prefer partnership and distribution strategies to enter the Southeast Asian market while reducing risk by avoiding long-term investment through FDI (i.e., establishing subsidiaries, acquiring local companies, or building new business operations in the region).Keywords: market entry strategy, big four agencies, Korean music industry, Southeast Asia.
Co-Authors Anggraini, Arsita Eryanto, Haydar Faiq Hidayati, Anugrah Nurul Irawati, Almira Vivia Noor, Khalista Purbantina, Adiasri Putri Salsabila, Reisa Najma Shakira, Almira Aida Sulistyarini, Rizkya