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All Journal EKSYA: Jurnal Ekonomi Syariah Jurnal Ilmiah Research Student
Putri Kesuma Wardani
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Religion Computer Science & IT Economics, Econometrics & Finance Mathematics Medicine & Pharmacology

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Journal : Jurnal Ilmiah Research Student

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Pengaruh E-wallet Terhadap Perilaku Konsumtif Generasi Z di Kalangan Mahasiswa Putri Kesuma Wardani; Irwan Padli Nasution; Suci Sundari
JURNAL ILMIAH RESEARCH STUDENT Vol. 2 No. 2 (2025): September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jirs.v2i2.5651

Abstract

The use of e-wallets can increase consumptive behavior in Gen Z students because of the ease of transactions and promotions offered. E-wallets make shopping easier and more impulsive, increasing the possibility of unplanned spending. The development of digital technology has encouraged the ease of non-cash transactions through various e-wallet platforms such as OVO, DANA, GOPAY, SHOPEEPAY and others. Generation Z as a modern digital generation is an active user of this service, which is suspected to affect their consumption patterns. This study uses a quantitative approach with a survey method on students using e-wallets. The data was analyzed using regression techniques to see the relationship between the intensity of e-wallet use and the level of consumptive behavior.
Co-Authors Irwan Padli Nasution Suci Sundari