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SWOT Analysis is Used in the Startup Business Development Strategy Safitri, Elda Diah; Junaedi, Sausan Raihana Putri; Priono, Ari
Startupreneur Business Digital (SABDA Journal) Vol. 2 No. 2 (2023): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v2i2.341

Abstract

Fast-growing startups in Indonesia have an effect on the economy of the country. The fact that Indonesia is one of the five nations with the most startups in the world attests to the high level of public interest. Numerous firms that have strong financial valuations fall under the category of unicorns or even decacorns. One of the funding options in the capital process, which, of course, cannot be isolated from the company's strategies, is to execute an Initial Public Offering (IPO) on the Indonesia Stock Exchange (IDX). Up till 2022, two startups, PT. Bukalapak.com (BUKA) and PT. Goto Gojek Tokopedia (GOTO), have held initial public offerings. Analyze the two companies' strengths, weaknesses, opportunities, and threats (SWOT) in order to determine their respective business strategies. This study used a descriptive qualitative method, and it collected its data by completing literature reviews from reliable sources of scholarly literature and online news.
Integrating Blockchain and AI in Business Operations to Enhance Transparency and Efficiency within Decentralized Ecosystems Rakhmansyah, Mohamad; Hadi, Muhammad Saiful; Junaedi, Sausan Raihana Putri; Ramahdan, Fikri Arsla; Putra, Souza Nurafrianto Windiartono
ADI Journal on Recent Innovation Vol. 6 No. 2 (2025): March
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/ajri.v6i2.1177

Abstract

This study explores the integration of Blockchain and Artificial Intelligence (AI) technologies in business operations, aiming to enhance transparency and operational efficiency within decentralized ecosystems. Blockchain offers so- lutions to trust issues in business systems through its secure and transparent characteristics, while AI plays a pivotal role in data analysis and automating decision-making. This study uses a qualitative research approach, incorporat- ing case studies and expert interviews to examine the potential and challenges of applying these technologies. The results show that integrating Blockchain and AI accelerates business processes, reduces operational costs, and fosters trust among stakeholders in decentralized ecosystems. However, challenges such as technology adoption, scalability, and initial implementation costs remain signif- icant barriers. This research contributes to the development of more efficient and transparent operational strategies through the application of advanced tech- nologies, and provides a foundation for future research on the impact of these technologies in global business sectors.