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All Journal Startupreneur Business Digital (SABDA Journal)
Edmond, David
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Successful Digital Marketing Techniques for Business Development Raihana Putri Junaedi, Sausan; Victoriani; Edmond, David
Startupreneur Business Digital (SABDA Journal) Vol. 3 No. 1 (2024): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v3i1.429

Abstract

In the constantly changing digital environment, digital marketing has emerged as a crucial component of company growth. Effective digital marketing techniques are thoroughly discussed in this article as the key to achieving significant business growth. This article's major goal is to give readers a thorough grasp of the value of identifying the target audience, creating high-quality content, optimizing it for search engines, using social media, using data analysis, and being responsive to shifting digital trends. We also go over the advantages of using this method, including how it can improve visibility, customer retention, and business conversions. This article seeks to serve as a comprehensive how-to manual for businesses and entrepreneurs who wish to learn the art of digital marketing for long-term company expansion.
Digital Marketing Strategy in Digital Business to Enhance MSME Competitiveness Safitri, Hanny; Audiah, Sipah; Edmond, David
Startupreneur Business Digital (SABDA Journal) Vol. 5 No. 1 (2026): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v5i1.1048

Abstract

The rapid expansion of digital business presents significant opportunities for Micro, Small, and Medium Enterprises (MSMEs) to enhance their competitiveness. However, many MSMEs still face challenges in effectively implementing digital marketing strategies due to limited capabilities and strategic orientation. This study aims to analyze the role of digital marketing strategies in improving MSME competitiveness within the digital business environment, with a particular focus on the mediating role of digital capabilities. A quantitative approach was employed using survey data collected from MSME actors engaged in digital business activities. The data were analyzed using Structural Equation Modeling (SEM) to examine the relationships between digital marketing strategies, digital capabilities, and competitiveness. The findings reveal that digital marketing strategies have a significant positive effect on MSME competitiveness. Additionally, digital capabilities play a crucial mediating role, strengthening the impact of marketing strategies on competitive performance. The results highlight the importance of adopting integrated, data-driven, and customer-oriented digital marketing practices to achieve sustainable competitiveness. This study contributes to the growing literature on digital business and MSME development by providing empirical evidence on the interplay between strategy and capability. Managerially, the findings suggest that MSMEs should invest in developing digital skills and strategic marketing approaches to remain competitive in an increasingly dynamic digital landscape.
Co-Authors Audiah, Sipah Raihana Putri Junaedi, Sausan Safitri, Hanny Victoriani