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Pemberdayaan Ekonomi Pesantren melalui One Pesantren One Product (OPOP) di Ponpes Kawasan Pantura Lamongan Amalia, Dini; -, Shofiyah; Rif'ah, Sifwatir; Sa'idaturrohmah, Nur
Amalee: Indonesian Journal of Community Research and Engagement Vol 5 No 2 (2024): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v5i2.2426

The Covid pandemic has had a huge impact on Indonesia's Economy. UMKM boarding school was adversely affected. OPOP becomes one of the beneficial ways to revive this situation. Unfortunately, many boarding schools in East Java still have no experience joining OPOP. Hence, this Madrasah and Pesantren-based program urgently needs to be conducted. The accompaniment aims to optimize three boarding schools' products and economic potential on the North Coast of Lamongan. They are Maslakul Huda, Mazraatul Ulum, and Raudlatut Thullab boarding schools. This program applies the ABCD method and appreciative inquiry approach. The result signifies that all students, alums, and the boarding school can synergize more optimally to establish better financial management, marketing, and packaging products and enhance the understanding of benefits, strategy, and OPOP membership. In short, they perceive the accurate way to thoroughly improve their economic potential to realize a more empowered boarding school and prosperous society.

Strategi Komunikasi Bisnis Islami bagi Wirausahawan Startup melalui Media Sosial Rif'ah, Sifwatir; Sa'idaturrohmah, Nur
ALAMTARA Vol 9 No 1 (2025): Alamtara: Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam (KPI) Institut Agama Islam Tarbiyatut Tholabah (IAI TABAH)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58518/alamtara.v9i1.3393

The implementation of Islamic business communication strategies through social media is an important key for startup entrepreneurs in building customer trust and loyalty. This study aims to analyze the Islamic business communication strategies implemented by startup entrepreneurs through social media and evaluate their effectiveness in improving business performance. This study uses a descriptive qualitative approach with a documentary method. The results show that the implementation of transparent, educational, and ethical Islamic-based communication can increase customer engagement, brand awareness, and consumer loyalty. This study is expected to provide insight for startup entrepreneurs in optimizing Islamic business communication strategies to achieve business sustainability based on Islamic values.

Pemberdayaan Ekonomi Pesantren melalui One Pesantren One Product (OPOP) di Ponpes Kawasan Pantura Lamongan Amalia, Dini; -, Shofiyah; Rif'ah, Sifwatir; Sa'idaturrohmah, Nur
Amalee: Indonesian Journal of Community Research and Engagement Vol. 5 No. 2 (2024): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v5i2.2426

The Covid pandemic has had a huge impact on Indonesia's Economy. UMKM boarding school was adversely affected. OPOP becomes one of the beneficial ways to revive this situation. Unfortunately, many boarding schools in East Java still have no experience joining OPOP. Hence, this Madrasah and Pesantren-based program urgently needs to be conducted. The accompaniment aims to optimize three boarding schools' products and economic potential on the North Coast of Lamongan. They are Maslakul Huda, Mazraatul Ulum, and Raudlatut Thullab boarding schools. This program applies the ABCD method and appreciative inquiry approach. The result signifies that all students, alums, and the boarding school can synergize more optimally to establish better financial management, marketing, and packaging products and enhance the understanding of benefits, strategy, and OPOP membership. In short, they perceive the accurate way to thoroughly improve their economic potential to realize a more empowered boarding school and prosperous society.

Collaboration of Islamic Values and Local Wisdom in Communal Economic Umah, Khurul Aimmatul; Sa'idaturrohmah, Nur
Proceedings of Annual Conference for Muslim Scholars Vol 8 No 1 (2024): AnCoMS, Oktober 2024
Publisher : Koordinatorat Perguruan Tinggi Keagamaan Islam Swasta Wilayah IV Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36835/ancoms.v8i1.661

The collaboration between Islamic values and local wisdom in communal economic management has the potential to create strong synergy in improving welfare and maintaining social harmony. This study aims to analyze this collaboration within the context of the multicultural society in Balun Village, Turi, Lamongan, known as the "Village of Tolerance," where various religions coexist harmoniously. Using a Qualitative approach with a library study method, the research explores the role of Islamic values such as justice, balance, and mutual cooperation (gotong royong), as well as local wisdom, in fostering harmony and ensuring the sustainability of communal economics. The findings indicate that the integration of Islamic values with local practices strengthens social solidarity, enhances religious tolerance, and maintains economic balance and sustainability. This collaboration demonstrates that spiritual values and local traditions can serve as a critical foundation for building an inclusive and just economic system.

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