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Strategi Pengembangan Seni Kriya Gerabah: Analisis Triple Helix di Desa Wonorejo Pekalongan Marotina, R. Nia; Bariki, Yusril
YASIN Vol 4 No 4 (2024): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/yasin.v4i4.3305

Abstract

Wonorejo Village is one of the creative economy icons of Pekalongan Regency and the largest pottery village in Central Java. This research aims to analyze the strategy for developing the creative economy among pottery craftsmen in Wonorejo Village and the strategy used in developing this creative economy is the Triple Helix method. This research uses data collection in the form of qualitative methods by conducting observations and interviews. The results of this research show that pottery craftsmen in Wonorejo Village experienced a decline in production due to a lack of promotional strategies and product innovation, which had an impact on the sustainability of the business being run. Based on this decline, there needs to be creativity and innovation in various things to increase the production volume of this pottery business. So it can be concluded that the creative economic strategy using the Triple Helix method in the pottery business can be carried out in various ways, either by increasing promotions, determining market targets, as well as collaborating with cultural and educational services to collaborate with schools or related agencies for educational tourism. is in Central Java and D.I. Yogyakarta.
Digital Marketing Training to Form the Entrepreneur Spirit of IPNU-IPPNU Members in Bondansari Village, Wiradesa District Marotina, R. Nia
Amala Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 2 (2022): October 2022
Publisher : Faculty of Economics and Islamic Business State Islamic University of Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23971/amala.v1i2.28

Abstract

Bondansari Village has potential in agriculture. However, this potential has not been optimized because it is only managed by residents of Bondansari Village who are old enough many of them only sell natural products from their gardens offline, so it is still necessary to empower Human Resources (HR), especially young people, to shape their souls. Their entrepreneurs are expected to be able to optimize the potential that exists in Bondansari Village. This service aims to form the entrepreneurial spirit of IPNU-IPPNU members in Bondansari Village to increase the income of Nahdlatul Ulama students in developing the IPNU IPPNU organization and helping the family economy. This service is carried out in three stages: planning, implementation, and evaluation. 20 IPNU-IPPNU members from Bondansari Village attended this activity. The results of this dedication show that digital marketing can motivate IPNU-IPPNU members of Bondansari Village to become entrepreneurs.