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All Journal AMALA Jurnal Pengabdian Kepada Masyarakat Jurnal Vokasi Indonesia SILAH: Jurnal Ekonomi Syariah
Marotina, R. Nia
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Other

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Digital Marketing Training to Form the Entrepreneur Spirit of IPNU-IPPNU Members in Bondansari Village, Wiradesa District Marotina, R. Nia
Amala Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 2 (2022): October 2022
Publisher : Faculty of Economics and Islamic Business State Islamic University of Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23971/amala.v1i2.28

Abstract

Bondansari Village has potential in agriculture. However, this potential has not been optimized because it is only managed by residents of Bondansari Village who are old enough many of them only sell natural products from their gardens offline, so it is still necessary to empower Human Resources (HR), especially young people, to shape their souls. Their entrepreneurs are expected to be able to optimize the potential that exists in Bondansari Village. This service aims to form the entrepreneurial spirit of IPNU-IPPNU members in Bondansari Village to increase the income of Nahdlatul Ulama students in developing the IPNU IPPNU organization and helping the family economy. This service is carried out in three stages: planning, implementation, and evaluation. 20 IPNU-IPPNU members from Bondansari Village attended this activity. The results of this dedication show that digital marketing can motivate IPNU-IPPNU members of Bondansari Village to become entrepreneurs.
Strategi Pengembangan Seni Kriya Gerabah: Analisis Triple Helix di Desa Wonorejo Pekalongan Bariki, Yusril; Marotina, R. Nia
SIL'AH: Jurnal Ekonomi Syariah Vol. 1 No. 1 (2024): SIL'AH: Jurnal Ekonomi Syariah
Publisher : Sekolah Tinggi Agama Islam (STAI) Ki Ageng Pekalongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64994/silah.v1i1.10

Abstract

Wonorejo Village is one of the creative economy icons of Pekalongan Regency and the largest pottery village in Central Java. This research aims to analyze the strategy for developing the creative economy among pottery craftsmen in Wonorejo Village and the strategy used in developing this creative economy is the Triple Helix method. This research uses data collection in the form of qualitative methods by conducting observations and interviews. The results of this research show that pottery craftsmen in Wonorejo Village experienced a decline in production due to a lack of promotional strategies and product innovation, which had an impact on the sustainability of the business being run. Based on this decline, there needs to be creativity and innovation in various things to increase the production volume of this pottery business. So it can be concluded that the creative economic strategy using the Triple Helix method in the pottery business can be carried out in various ways, either by increasing promotions, determining market targets, as well as collaborating with cultural and educational services to collaborate with schools or related agencies for educational tourism. is in Central Java and D.I. Yogyakarta.
PURCHASING DECISIONS IN TERMS OF DIGITAL-BASED LIFESTYLE AND BRAND IMAGE Marotina, R. Nia
Jurnal Vokasi Indonesia Vol. 13, No. 1
Publisher : UI Scholars Hub

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Abstract

As the digital trend develops, people's lifestyles slowly change, tending to like something that is fast, easy, and practical that can be done via a smartphone. The purpose of this study was to determine whether a digital-based lifestyle affects purchasing decisions in the shopee marketplace, and to determine whether brand image affects purchasing decisions in the shopee marketplace in an Islamic economic perspective. This research is quantitative research. The research was conducted in Pekalongan Regency, the population in this study was Gen Z in Pekalongan Regency, the sample used in this study was 97 people. The technique used to analyze the data using Multiple Linear Regression Analysis with the help of SPSS 26 software. The results showed that in partial tests the Lifestyle variable had a positive and significant effect on Purchasing Decisions at Shopee. Lifestyle variables have a positive and significant effect on Purchasing Decisions at Marketplace Shopee, and in the simultaneous test the Lifestyle variable and the Brand Image variable together have a positive and significant effect on Purchasing Decisions at Marketplace Shopee. In the Coefficient of Determination test, the Adjusted R Square value is 0.791 (79.1%) and the remaining 20.9% is influenced by other variables not examined in this study.
Co-Authors Bariki, Yusril