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All Journal Sebelas Maret Business Review Research Horizon
Rahman, Andi Halim
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Green Banking Strategy to Support Business Sustainability in Banking Sector: A Literature Review Kurniadi, Ade; Rahman, Andi Halim; Indriani, Farida
Research Horizon Vol. 4 No. 4 (2024): Research Horizon - August 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.4.2024.297

Abstract

Public concern and awareness of climate change has made many business sectors start to think about implementing sustainability strategies in their business activities. Of course, this is related to accommodating the market for people who are already aware of environmental issues. In the banking world, this can mean using strategies to protect the environment, such as using digital technology to reduce paper use and reduce face-to-face meetings, which will indirectly have an impact on reducing carbon emissions in transportation modes. However, it turns out that excessive use of digital technology actually creates digital waste which has an equally negative impact on the environment. There is a need for a thorough understanding of the issue of digitalization which can be a double-edged sword for environmental sustainability. This research wants to see to what extent the banking sector in Indonesia has responded to this issue so that they can maintain their business while preserving the environment. This research uses a literature review method to search for broader information and filter it in order to see a bigger picture regarding banking sustainability strategies, Green Banking, throughout the world. Green banking implemented by banks can channel funds, especially on credit, to the community by implementing an eco-friendly environmental system.
Behaviour change: The impact of consumer trust on product purchase decision making Pasaribu, Johni Paul Karolus; Nadapdap, Jones Parlindungan; Trisilo, Rismanto Gatot; Rahman, Andi Halim; Ismayanti, Pupung
Sebelas Maret Business Review Vol 9, No 1 (2024): June 2024
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v9i1.81361

Abstract

Business is an interesting thing among young people today, where business programs continue to be promoted and become the main thing so that economic stability continues like a rolling wheel. The purpose of this study was to determine the impact of consumer behaviour on product trust through social media on purchasing decisions with respondents being social media users. Social media, an expansive digital landscape fostering communication and interaction, emerges not merely as a conduit for social engagement but significantly as a hub for the strategic promotion and marketing of products, amplifying consumer interest and engagement. The method used in this research is a quantitative method with a direct survey and a questionnaire, the research sample is 120 community respondents who actively buy products through social media. The profound revelations gleaned from this study unveiled a pivotal correlation: the palpable influence wielded by-product trust cultivated through social media channels on the decisions to purchase. Notably, the findings underscore the compelling and direct positive impact wielded by-product trust engendered via social media interactions on shaping and actualizing consumer purchasing behaviors.
Co-Authors Ade Kurniadi, Ade Farida Indriani Ismayanti, Pupung Johni Paul Karolus Pasaribu Nadapdap, Jones Parlindungan Trisilo, Rismanto Gatot