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All Journal MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Indonesian Journal Of Educational Research and Review Jurnal Komunikasi Indonesia
Suryatini, Ni Wayan
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Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Journal : Jurnal Komunikasi Indonesia

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User-Generated Content: A Systematic Literature Review (SLR) Research Suryatini, Ni Wayan; Juniman, Puput Tripeni; Riesardhy, Anastasia Winanti; Irwansyah, Irwansyah
JURNAL KOMUNIKASI INDONESIA
Publisher : UI Scholars Hub

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Abstract

The advancement of technology has given rise to the phenomenon of user-generated content (UGC), which presents an intriguing subject for investigation through various perspectives. This paper aims to conduct an analysis of journal articles focusing on UGC within the context of the Instagram social media platform. To achieve this, the paper employs a systematic literature review (SLR) research method, adhering to the PRISMA protocol, focusing specifically on journal articles discussing UGC on Instagram. The literature search was conducted in April 2023 using the keywords "UGC" and "Instagram" in the Scopus database. After a series of exclusions, the research examined 30 journal articles relevant to the topic. Eight research questions were addressed based on the conceptual framework, document characteristics, and content dimensions. The analysis results reveal that UGC offers numerous advantages to the communication and marketing industry. These benefits can be realized through the application of specific strategies tailored to the characteristics of Instagram users.
Co-Authors Ghina, Annisa IRWANSYAH Irwansyah Irwansyah Juniman, Puput Tripeni Putri, Ratu Mega Maulina Riesardhy, Anastasia Winanti Tripeni, Puput