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All Journal KOMUNIKA Indonesian Journal Of Educational Research and Review
Putri, Ratu Mega Maulina
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Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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The Use of Social Networking Sites in Education: A Systematic Literature Review Putri, Ratu Mega Maulina; Ghina, Annisa; Suryatini, Ni Wayan; Tripeni, Puput; Irwansyah
Indonesian Journal of Educational Research and Review Vol. 6 No. 3: October 2023
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijerr.v6i3.64269

Abstract

Social Networking Sites (SNS) have emerged as a consequential implication of technological advancements that play an important role in human life today. The presence of Social Networking Sites (SNS) as a rapidly evolving technology constitutes a global phenomenon that warrants comprehensive examination from various perspectives, with education standing out as one of the most pertinent areas of inquiry. It is necessary to understand the usage of SNS in education in order to better empower them within learning activities. The purpose of this study is to analyze extent SNS is used in the field of education, aiming to empower SNS even further in future learning activities. This systematic literature review refers to 60 Scopus-indexed journal articles that have been adjusted to the concept under further review, namely SNS and education, along with substantively relevant keywords. This research presents eight research questions regarding the conceptual framework, characteristics of journal articles, research findings, and research development. The analysis results indicate that the use of SNS in education plays a significant role for academics and students, and it can support the educational institutions’social life and aspects of teaching, learning, and research.
Unveiling Political Persona Visual Framing Analysis of Presidential Candidates' Instagram Branding for the 2024 Indonesian Election Putri, Ratu Mega Maulina; Ahmad, Nyarwi
KOMUNIKA Vol 6 No 2 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v6i2.20974

Abstract

Personal branding on Instagram is becoming increasingly relevant in the context of political campaigns. The adoption of political branding concept provides candidates with the opportunity to build and manage their brand identity as a key element in their campaign strategy. This research will adopt a visual framing analysis approach using Kapferer's Brand Identity Prism as a theoretical foundation. Within this framework, this research will explore the dimensions of personal branding of the 2024 Presidential Election’s candidates in Indonesia, involving three main candidates, Anies Baswedan, Prabowo Subianto, and Ganjar Pranowo. This research employs a qualitative approach with a descriptive analysis method, collecting data from the visual Instagram feeds of each presidential candidate (@aniesbaswedan, @prabowo, and @ganjar_pranowo), taken between October 26th and December 11th, 2023. It was found that each of the candidates reflects dimensions such as physique, personality, relationship, culture, reflection, and self-image in their Instagram posts. Through a deeper understanding of these personal branding strategies, this research can uncover their impact on voter perceptions and the dynamics of competition in the Indonesian political arena. Furthermore, by comprehending the characteristics of effective personal branding through visual framing analysis, candidates can optimize their political marketing strategies on Instagram.
Co-Authors Ghina, Annisa IRWANSYAH Nyarwi Ahmad Suryatini, Ni Wayan Tripeni, Puput