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All Journal Jurnal Kajian Ilmu Manajamen Jurnal Esabi (Jurnal Edukasi dan Sains Biologi)
Ulwiyah, Ulwiyah
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Environmental Science

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Bauran Pemasaran Jasa Dan Minat Berkunjung Kembali (Studi Pada Kedai Kopi "Cerita Kopi Xotus" Telang Bangkalan) Ulwiyah, Ulwiyah; Syarif, Muhammad
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 3, No 2 (2023): Juni
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v3i2.16914

Abstract

This research is entitled "Marketing Mix of Services and Revisit Intention (Study of the Coffee Shop"Cerita Kopi Xotus"Telang Bangkalan)". place, promotion, process, physical evidence and people so that they can attract customers to be revisiting intention the Xotus Telang coffee shop, Bangkalan. This research was conducted descriptively quantitatively using purposive sampling method, namely the technique of determining the sample by considering certain criteria with a total sample of 97 respondents. The data analysis technique used is multiple linear regression analysis.Based on the results of the analysis, it shows that the customer's interest in returning to the Xotus Telang Bangkalan coffee shop is in the good category. And the marketing mix is also in a good category. so that it can trigger an revisit intention customers. And the results of the espionage of several service marketing mix variables show that the product has a significant effect on the revisit intention to the Xotus Telang Bangkalan coffee shop. Price has no significant effect on revisit intention to the Xotus Telang coffee shop Bangkalan. Promotion has a significant effect on the revisit intention to the Xotus Telang Bangkalan coffee shop. Place has a significant effect on revisit intention to Xotus Telang Bangkalan coffee shop. People have no significant effect on the revisit intention to the Xotus Telang Bangkalan coffee shop. Physical evidence has no significant effect on the revisit intention to the Xotus Telang Bangkalan coffee shop. The process has no significant effect on the revisit intention to the Xotus Telang coffee shop Bangkalan. Product, Price, Promotion, Place, People, Physical Evidence, Process together have a significant effect on revisit intention to Xotus Telang Bangkalan coffee shop. Keyword : Marketing Mix, Revisit Intention, Coffe shop Xotus Telang Bangkalan
Identifikasi keanekaragaman fungi tanah di hutan Mangrove Pantai Alam Indah Kota Tegal Ulwiyah, Ulwiyah; Syaifudin, Andang
Jurnal Esabi (Jurnal Edukasi dan Sains Biologi) Vol. 7 No. 2 (2025)
Publisher : Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/esabi.v7i2.85

Abstract

Ekosistem hutan Mangrove menyediakan tempat unik bagi kehidupan mikroorgnisme, termasuk fungi didalamnya.  Salah satu pantai yang memiliki hutan Mangrove adalah Pantai Alam Indah Kota Tegal. Namun kajian tentang keragaman fungi di hutan Mangrove Pantai Alam Indah Kota Tegal belum dilakukan. Penelitian ini bertujuan untuk mengetahui jenis-jenis fungi yang terdapat di hutan Mangrove Pantai Alam Indah Kota Tegal dan keanekaragaman fungi tanah di Hutan Mangrove Pantai Alam Indah kota Tegal. Penelitian ini merupakan penelitian eksperimental, isolat fungi didapat dari sampel tanah yang diisolasi dari 6 lokasi dengan teknik purposive sampling. Sampel diisolasi dan diinkubasi, kemudian diamati dan diidentifikasi. Adapun jenis fungi yang teridentifikasi adalah Aspergillus sp 1, Aspergillus sp 2, Aspergillus sp 3, Aspergillus sp  4, Aspergillus sp 5, Aspergillus sp 6, Penicillium sp, Mucor sp, Fusarium sp, Sepedonium sp, Verticillium sp dan Curvularia sp. Keanekaragaman fungi tanah di Hutan Mangrove Pantai Alam Indah termasuk dalam kategori sedang dengan nilai indeks keanekaragaman 1,893. Kemerataan jenis Fungi di hutan Mangrove Pantai Alam Indah termasuk tinggi dengan nilai total indeks kemerataan 0,762. Penicillium sp (33%) dan Aspergillus sp 2 (28%) adalah jenis fungi yang mendominasi.
Co-Authors Muhammad Syarif, Muhammad Syaifudin, Andang