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All Journal Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial
Rolika Firinanda
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Humanities Education Social Sciences

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Representasi Image Anak Muda Dalam Budaya Ngopi Dhaehasti Agustina Saputri; Novia Budi Lestari; Rolika Firinanda
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 2 (2023): Mei: TUTURAN
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (737.537 KB) | DOI: 10.47861/tuturan.v1i2.162

Abstract

Coffee culture among young people is often an activity that is seen as commonplace in modern society. Get together with friends while discussing simple and relaxed topics. Even at this time, cafes and angkringan are places to stop for young people when doing activities outside the home. Balanced with the growing sophistication of technology as a medium for distributing information as well as breaking into the space for innovation in global competition. Developments in technology and social media make it easier for young people to communicate, exchange ideas, and access the latest trending information. This condition then supports the coffee culture to be increasingly recognized by the public at large because of technological developments that have given rise to various social media, people are able to efficiently obtain information regardless of distance and time. This has an impact on young people so that it creates a consumptive mindset and behavior and forms a new lifestyle. In this research, researchers used qualitative methods with an ethnographic approach to analyze the image of young people formed as a result of a shift in coffee culture. The results of this study indicate that the image of young people who drink coffee today is constructed by the views of society. However, this view cannot be used as a reference in shaping individual social status.
Pesona Outfit Sebagai Identitas Anak Muda Saat Mengunjungi Kafe Rolika Firinanda; Shelaisha Ayu Citra Lestari; Ajeng Nurul Izzah; Maria Laras Pramesti
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 1 No. 3 (2023): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v1i3.1847

Abstract

Cafe is identically known as a comfortable place to enjoy favorite beverages and food. But from time to time, it was more than that. Cafe evolved into a base camp for young people. It is redefined as a place that 'must go' by young people who are trendy and up to date. Not only that, OOTD are also considered. There will always be a qualification of what to wear in the cafe to look good, neat, and trendy. That shows the process of self branding. This research focused on how young people try to branding themselves both in cafe and media and how those influence their consumer actions. Analyze it using the Consumerism Theory by Jean Baudrillard, with a qualitative approach. The result shows that social media plays a significant role in young people's consumption behavior for self-branding needs. It told them how to live in this era and what their needs were. And those additional needs ultimately increase their spending.
Co-Authors Ajeng Nurul Izzah Dhaehasti Agustina Saputri Maria Laras Pramesti Novia Budi Lestari Shelaisha Ayu Citra Lestari