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All Journal Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Veiga Octa Dewi Asmara
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Humanities Computer Science & IT Education

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Strategi Lobi Dan Negosiasi Divisi Humas Untuk Mencapai Kesepakatan Dalam Mendapatkan Sponsorship Pada Event Aquatrance 2023 Hanna Renata Manalu; Lailla Nabiilah; Merlinda Sayidatina Aisyah Putri; Veiga Octa Dewi Asmara; Fionny Felisa Fernanda Kandow
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 3 (2024): Agustus: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora (INPRESS)
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i3.1065

Abstract

Aquatrance 2023 is a talk show event that brings together speakers who are experts in their fields to increase knowledge related to journalism and television, build enthusiasm and creativity, expand relationships, add experience, and strengthening UPNTV's internal relationships, both the UPN Televisi Daily Management Board, the Young Generation, and the Students. New, as well as exploring more about the roles, responsibilities, challenges, and tips for becoming a presenter. This event uses funding sources in the form of sponsorship. To find sponsors, both lobbying and negotiation require a strategy so that cooperation can run well. This research aims to describe the lobbying and negotiation steps that Public Relations used at the Aquatrance 2023 event to obtain sponsors for the event. This research uses a qualitative descriptive approach using interviews as a data collection method. The data obtained by researchers is primary data. The results of this research state that the lobbying strategy implemented by the Public Relations Division of the Aquatrance 2023 event is a Direct Lobbying lobbying strategy, in the form of direct discussions with sponsors, either through WhatsApp conversations or face-to-face offline meetings and Win-Win Solution strategy negotiations to reach an agreement.
Peran Humas Palang Merah Indonesia (PMI) Kota Surabaya dalam Menginformasikan Pelayanan Publik kepada Masyarakat Veiga Octa Dewi Asmara; Ervina Maulidina Hidayati
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 1 (2025): Januari : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i1.2108

Abstract

The Indonesian Red Cross (PMI) is a humanitarian organization that is important in providing public services. This research analyzes the role of PMI Public Relations in conveying information to the public. Through interviews with three sources, namely Headquarters Public Relations, Blood Donor Unit Public Relations, and PMI Clinic Public Relations, and using observation, interview, and documentation methods, this study identified the role of PMI Public Relations as an expert advisor, communication facilitator, problem-solving process facilitator, and technician. Communication. These various roles help PMI Public Relations maintain a positive image of the organization, and strengthen relationships with the community while providing solutions to problems that arise, ultimately increasing public trust in PMI services.
Co-Authors Ervina Maulidina Hidayati Fionny Felisa Fernanda Kandow Hanna Renata Manalu Lailla Nabiilah Merlinda Sayidatina Aisyah Putri