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All Journal Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Rayhan Bimantoro
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Humanities Education

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Pelatihan Membuat Advertorial di Industri Periklanan Pada Siswa Kelas 10 Jurusan Broadcasting SMK Negeri 1 Semarang Rizkika Voni Riyati; Luthfiya Yuninda Purwanti; Icel Gavril Praditta; Rendy Ray Ismahendra; Rayhan Bimantoro; Ayu Aliviana
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 3 (2024): Agustus: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora (INPRESS)
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i3.1111

Abstract

Training on Creating Advertorials in the Advertising Industry is a study that aims to identify the effectiveness of training in developing the skills of class 10 students majoring in Broadcasting at SMK Negeri 1 Semarang in creating advertorials. Advertorials are a form of advertising that combines editorial elements with the promotion of certain products or services. The training method used is a hands-on practical approach, where students are given theoretical knowledge about the basic principles of creating advertorials and then apply it in practical exercises. This training includes an introduction to advertising concepts, target audience analysis, writing advertorial scripts, and effective use of visual elements. A total of 70 10th grade students majoring in Broadcasting were involved in this research. Data was collected through written tests before and after training, as well as practical performance assessments conducted by training instructors. The research results showed that there was a significant increase in students' knowledge about creating advertorials after attending the training. Apart from that, the practical performance assessment also showed an increase in students' ability to produce good advertorials in terms of content and visual presentation. This research shows that training is an effective method in introducing and teaching advertorial creation skills to students majoring in Broadcasting. With this training, students can develop skills relevant to the advertising industry and improve their future career prospects.
Timun Mas “Melestarikan Budaya Lewat Cerita Rakyat” Hanan Khanafi; Rendy Ray Ismahendra; Rizqi Ishal Wibisono; Rayhan Bimantoro; Firstania Maydina Brillianty; Ayu Aliviana
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 3 (2024): Agustus: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora (INPRESS)
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i3.1174

Abstract

Efforts to increase interest in reading and to preserve culture, especially traditional culture, which is increasingly marginalized day by day. need to reintroduce good moral values ​​for children. Therefore, the folklore of Timun Mas has content and benefits in instilling moral values ​​in life to determine whether an action is good or not in everyday life. The character values ​​in the folk tale "Timun Mas" are religious, honest, disciplined, hard working, creative, independent, curious, communicative, peace-loving and responsible. With these character values, this story can be an example for readers, especially children who really like stories as bedtime stories.
Co-Authors Ayu Aliviana Firstania Maydina Brillianty Hanan Khanafi Icel Gavril Praditta Luthfiya Yuninda Purwanti Rendy Ray Ismahendra Rizkika Voni Riyati Rizqi Ishal Wibisono