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All Journal Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Sarah Samaria
Unknown Affiliation
Humanities Computer Science & IT Education

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Pengaruh Konten Instagram Halodoc Terhadap Pemenuhan Kebutuhan Informasi Kesehatan Gen Z Azrumi El Ghazali; Sarah Samaria
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.1159

Abstract

The development of advances in information technology has made it easier for humans to obtain information more effectively, efficiently, and of course more quickly. Social media is one of the latest information platforms that has been widely used in Indonesia, especially by the younger generation or often referred to as Gen Z. According to we are social data in 2018, around 130 million Indonesians who are Gen Z are users of social media. biggest. The use of social media as a provider of information needs can be seen from the content in the related Instagram account. One piece of information that is very important is information regarding the health aspect. One account that utilizes content related to health information is Halodoc. Based on the results of a survey conducted by Daily Research in 2019, Halodoc has become the best digital health service commercial application in Indonesia. This study aims to determine the effect of using Instagram @halodoc content on providing Gen Z health information needs. This type of research uses a quantitative approach by taking a sample of 100 Halodoc followers who belong to the Gen Z category, namely 15-23 years old. From the research results, it can be seen that there are positive results between the two variables. Therefore, it can be concluded that there is an influence of Halodoc Instagram content on providing the information needs of Gen Z
Pengaruh Green Advertising Versi #BBOB Dan Green Brand Image Terhadap User Attitudes Shakila Mutiara Asthi Sepnita Asyril; Sarah Samaria
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i2.966

Abstract

The rise of eco-friendly products, makes advertising connected with protection efforts. One of the pioneer companies in green marketing to socialize zero waste is The Body Shop Indonesia. The Body Shop often emphasizes the attitudes of social values ​​and concern for the environment and then issues a campaign and advertisement which is often called Bring Back Our Bottles (BBOB). The purpose of this study was to determine the effect of green advertising version of #BBOB and green brand image on user attitude at The Body Shop Indonesia. Using a quantitative method by distributing questionnaires to 100 respondents with non-probability sampling. This study uses the S-O-R (Stimulus -Organism - Response) theory which is in accordance with the research phenomenon. The results show that green advertising and green brand image affect user attitudes in the bring back our bottles ad from The Body Shop Indonesia. Based on the results of research that has been tested using SPSS software through various tests and using the S-O-R theory it can be concluded that there is an influence of green advertising and green brand image which can be the latest innovation in developing marketing ideas so that they can influence user attitudes at The Body Shop Indonesia in a bring back our bottles advertisement.
Co-Authors Azrumi El Ghazali Shakila Mutiara Asthi Sepnita Asyril