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Kartika, Devi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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KUALITAS SUMBER DAYA MANUSIA DAIAM MENDUKUNG PEIAYANAN PUBLIK BERBASIS DIGITAL PADA DINAS PENDIDIKAN KABUPATEN BUTON UTARA Kartika, Devi; Bake, Jamal; Liwaul, Liwaul; Nurhayati, Siti
REZ PUBLICA : Jurnal Administrasi Negara, Politik-Pemerintahan & Hubungan Internasional Vol 9, No 3 (2023):
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/rzp.v9i3.46337

Abstract

Penelitian ini bertujuan untuk mengetahui kualitas sumber daya manusia daIam mendukung pelayanan pubIik berbasis digital pada Dinas Pendidikan Kabupaten Buton Utara. Jenis penelitian ini menggunakan deskriptif kualitatif. Teknik pengumpulan data yang digunakan adalah observasi, wawancara dan dokumentasi. analisis data menggunakan teknik analisis kualitatif model interaktif yaitu terdiri dari reduksi data, penyajian data, penyajian data, dan penarikan kesimpulan/verifikasi. hasil penelitian ini menunjukan bahwa kualitas sumber daya manusia dalam mendukung pelayanan pubIik berbasis digital pada dinas pendidikan kabupaten buton utara dari aspek knowledge, skill dan abilities dalam kondisi yang relatif cukup baik, namun masih terdapat kesenjangan liberasi digital di internet organisasi di berbagai bidang, jabatan, posisi yang ada untuk mendukung pelayanan publik berbasis digital, gap tersebut sebagian besar berada pada back office atau computer operation terkhusus bagi kalangan asn senior, kurangnya literasi digital pegawai tidak hanya disebabkan keterbatasan kemampuan personal ASN tapi juga berkaitan dengan keterbatasan sarana dan prasarana yang dimiliki pegawai maupun keinginan untuk mengupgrade kemampuan.
EXPERIENCES DAN NEED FOR UNIQUENESS MEMOTIVASI PELANGGAN COFFEE SHOP AREA JABODETABEK DALAM MELAKUKAN SWOM. Fauzi, Fani Ahmad; Kurniawati, Kurniawati; Kurniawan, Andri; Kartika, Devi; Florensia, Florensia; Soefhwan, Soefhwan
Jurnal Ekonomi Manajemen Vol 8, No 2 (2022): November 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v8i2.4701

Abstract

This study is conducted with the aims of assessing the effect of Experiences, Reflection of Self, Need for Uniqueness on the contribution of sWOM mediated by Opinion Leadership in coffee shops in the Greater Jakarta area. The sampling procedure used to collect relevant data was using a questionnaire. The study was conducted on 190 respondents as purposive sampling. Data analysis using SEM (structural equation modeling) and Analysis of Moment Structure (AMOS) software. The results of data analysis showed that opinion leadership factors and need for uniqueness positively affected on the contribution of sWOM, while experience and self-reflection had a positive effect on the contribution of sWOM if through opinion leadership mediation. The findings of this study provide advice to coffee shop’s entrepreneurs in Jabodetabek to pay more attention to elements such as places, services and products that can provide different experiences for consumers, unique, and in accordance with the image of consumers who are targeted, so that they can motivate customers to do sWOM. On the other hand, it is also recommended to optimize the role of opinion leaders in social media to promote through their influence in the digital world.
Co-Authors ANDRI KURNIAWAN Fauzi, Fani Ahmad Florensia, Florensia Jamal Bake, Jamal Kurniawati Kurniawati Liwaul, Liwaul Siti Nurhayati Soefhwan, Soefhwan