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All Journal Tuturlogi: Journal of Southeast Asian Communication Proceedings of Jogjakarta Communication Conference (JCC)
Luthfiyah, Finna Nazmi
Unknown Affiliation
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Analisis Semiotika Roland Barthes Pada Lagu "Sun Goes Down" Karya Lil Nas X Luthfiyah, Finna Nazmi; Sabri, Sabri
Tuturlogi: Journal of Southeast Asian Communication Vol 4, No 3 (2023): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2023.004.03.2

Abstract

This research aims to explain the meaning of denotation, connotation and myth contained in the lyrics of the song "Sun Goes Down" by Lil Nas The method used in this research is descriptive qualitative. The technique used in this research uses data analysis techniques by analyzing the verses in the song "Sun Goes Down" by Lil Nas X contains an expression of feelings of despair where he is no longer strong enough to continue living. The next meaning is connotation, the connotation meaning contained in the song is a motivation or encouragement that is obtained to continue living, where we must not just give up on the situation. The final meaning is myth, the meaning of myth contained in the song is a statement "Strangers make you feel so loved, you know?" which means that someone we don't know in real life can actually make us feel very loved, thus giving us encouragement to keep living.
Analysis of E-Wom Effectiveness in Celebrity Cancel Culture Action on Sosial Media X Luthfiyah, Finna Nazmi
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examines the effectiveness of Electronic Word of Mouth (E-WOM) in the cancel culture phenomenon against celebrities on social media X, focusing on controversial cases involving Kpop idols and the cancel culture movement related to the "Blue" genocide. With high internet penetration in Indonesia, social media is the main platform for spreading public opinion that can shape the reputation and career of celebrities. This research method uses a qualitative approach with content analysis. Data was collected through observation of online interactions, reviews, and comments on social media X related to cancel culture on celebrities. Samples were selected based on relevant cancel culture events, with content analysis aiming to identify patterns, themes, and sentiments in online conversations. The results show that E-WOM plays a crucial role in shaping public opinion that can create significant impacts, both socially and economically, on celebrities or brands that are targeted by cancel culture. The impacts include decreased popularity, decreased financial support, and potential career losses. While cancel culture through E-WOM provides a platform for people to voice their concerns, there are debates around the potential injustice, lack of learning, and long-term impact on freedom of expression. The complexity of public opinion dynamics in the digital age and propose alternative approaches to address controversy and create constructive dialog in a digital society.
Co-Authors Nuri Aslami