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All Journal JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Optimal: Jurnal Ekonomi dan Manajemen
Mochamad Ainul Yaqin
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Other

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PENGARUH POTONGAN HARGA DAN KELENGKAPAN PRODUK TERHADAP MINAT BELI KONSUMEN PADA HIKMAH MART WATES KEDIRI Mochamad Ainul Yaqin; Udik Jatmiko; Erwin Syahputra
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2022): Desember : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1448.369 KB) | DOI: 10.55606/optimal.v2i4.749

Abstract

Permasalahan yang diangkat dalam penelitian ini adalah mengenai masalah manajemen pemasaran yang berfokus pada strategi potongan harga dan kelengkapan produk terhadap minat beli konsumen. Tujuan penelitian untuk mengetahui dan menganalisis pengaruh potongan harga dan kelengkapan produk terhadap minat beli baik secara parsial maupun simultan. Penelitian menggunakan pendekatan kuantitatif, populasi dalam penelitian ini adalah seluruh konsumen yang berbelanja di Hikmah Mart dengan sampel sebanyak 55 responden. Pengumpulan data menggunakan instrumen kuesioner dan teknik analisis data melalui uji validitas, reliabilitas, uji asumsi klasik, uji regresi linear berganda, dan uji hipotesis penelitian. Berdasarkan hasil penelitian diperoleh hasil penelitian diperoleh bahwa : 1) Potongan harga secara parsial berpengaruh signifikan terhadap minat beli konsumen di Hikmah Mart Wates, terlihat dari nilai signifikan sebesar 0,002 < 0,05, 2) Kelengkapan produk secara parsial berpengaruh signifikan terhadap minat beli konsumen di Hikmah Mart Wates, terbukti dari nilai signifikan sebesar 0,001 < 0,05, 3) Potongan harga dan kelengkapan produk secara simultan berpengaruh signifikan terhadap minat beli konsumen di Hikmah Mart Wates, terlihat dari signifikan uji F sebesar 0,000 < sig. 0,05 sehingga Hipotesis ketiga dapat diterima
Dampak kearifan lokal tradisi sedekah laut bagi masyarakat tambak lorok kota semarang Roisyah Budiati; Raudya Setya Wismoko Putri; Mochamad Ainul Yaqin; Umar Yampap; Yonarlianto Tembang
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 7 No. 3 (2026): (In Prosess)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol7iss3pp454-458

Abstract

The implementation of the Sea Alms in Tambak Lorok Village is carried out in the months of Apit and Suro, this year the sea alms will be held in June. This study aims to examine the process of sea alms and analyze the impact of the sea alms ceremony. The method used is descriptive with a qualitative approach. Data collection in this study through observation, questionnaires, interviews, and documents. The location of this research is Tambak Lorok Village, Tanjungmas Village. Sea alms have cultural values ​​​​of mutual cooperation, sharing by feeding marine biota, there are disaster values, and there are cultural values ​​​​of loving the surrounding nature. The positive impacts of sea alms are as an effort to preserve fish and marine biota, as an effort to reduce plastic waste, strengthen brotherhood, and create economic impacts in the form of increased income due to boat rentals at the sea alms ceremony. The negative impacts of sea alms include throwing women's clothing items that are very difficult to decompose, so they can become trash on the seabed and can damage coral reefs. Makeup items such as vanity mirrors that are thrown into the sea are also very dangerous for marine life, as glass is a sharp object and can injure marine life. Glass embedded in the seabed can also be dangerous for divers.
Co-Authors Erwin Syahputra Jatmiko, Udik Raudya Setya Wismoko Putri Roisyah Budiati Umar Yampap Yonarlianto Tembang