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Pengembangan Strategi Pemasaran Menggunakan Metode SWOT dan QSPM Terintegrasi Analytic Hierarchy Process Andika Danang Saputra; Putri Indah Lestari
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 1 No. 3 (2021): September : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v1i3.4147

Abstract

This research aims to develop an effective marketing strategy for a company by using SWOT (Strengths, Weaknesses, Opportunities, Threats) and QSPM (Quantitative Strategic Planning Matrix) methods integrated with Analytic Hierarchy Process (AHP). The SWOT method is used to analyze internal and external factors affecting the company, while QSPM helps in evaluating and prioritizing strategies based on the weights and scores obtained from the SWOT analysis. The integration of AHP in this process provides a systematic approach to measuring the relative importance of various factors and strategy alternatives, and ensures more objective and measurable decisions. The results of this study are expected to provide comprehensive and data-driven strategic guidance for the development of more effective marketing strategies, improve the company's competitiveness in the market and achieve better business goals.
Evaluate the distribution of funds for corporate social responsibility Andika Danang Saputra; Putri Indah Lestari; Dina Febriyana Putri
Green Engineering: Journal of Engineering and Applied Science Vol. 1 No. 3 (2024): July : Green Engineering: International Journal of Engineering and Applied Scie
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/greenengineering.v1i3.8

Abstract

This study aims to evaluate the distribution of funds for corporate social responsibility (CSR). Through rigorous analysis, data on CSR spending from various companies is collected and evaluated. The aim is to understand the extent to which funds are allocated effectively to achieve CSR objectives, as well as to identify areas where improvements can be made. It is hoped that the findings of this study will provide valuable insights for companies in designing more effective and impactful CSR strategies.
The Impact of Analytical Compliance on Sentence Structure in Texts Nufa Visca Amaratya; Andika Danang Saputra; Putri Indah Lestari
Educational Dynamics: International Journal of Education and Social Sciences Vol. 1 No. 3 (2024): July: Educational Dynamics: Journal of Education and Social Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/educationaldynamics.v1i3.7

Abstract

This research examines how adherence to analytical standards influences the structure of sentences within texts. By analyzing the relationship between analytical compliance and sentence construction, the study aims to uncover the effects of adherence to linguistic, syntactic, and contextual norms on text cohesion and readability. The findings shed light on the importance of analytical conformity in shaping sentence structures and enhancing overall text quality and comprehension.
Penyalahgunaan Dana Desa oleh Kepala Desa di Kabupaten Bangkalan: Tinjauan Tahun 2018-2023 Andika Danang Saputra; Rizqa Noviana Putri; Tegar Catur Kurniawan
Kajian Administrasi Publik dan ilmu Komunikasi Vol. 1 No. 3 (2024): Kajian Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kajian.v1i3.22

Abstract

This abstract provides an overview of the distribution of village funds by village heads in Bangkalan Regency during the 2018-2023 period. This research aims to analyze village fund patterns, the factors that influence them, and their impact on development and the economy in the region. The research methods used include secondary data analysis and surveys of relevant stakeholders, with a focus on transparency in village fund management and future prevention efforts.