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All Journal El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Harahap, Efni Yulia Santri
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Cybercrime and Its Impact on E-Commerce Technology Harahap, Efni Yulia Santri; Ramadhani, Nabila; Nurbaiti, Nurbaiti
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 1 (2022): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i1.398

Abstract

This study aims to educate those who use e-commerce about the existence of cybercrime and its impact on e-commerce applications. Cybercrime is known as a cyber crime that is carried out online. One example of this is e-commerce. Those who use e-commerce already know about the effects of cybercrime on e-commerce. Predicting cybercrime remains difficult. So should be more vigilant against this crime.
Analisis Strategi Pemasaran Dalam Meningkatkan Daya Saing Industri Batik Tulis Giriloyo Suhairi, Suhairi; Harahap, Efni Yulia Santri; Putra, Musdiansyah; Ramadhani, Nabila
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 4 No 1 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i1.3270

Abstract

Marketing strategy is a way to create a sustainable competitive advantage for both companies that produce goods and services. Market competition is a major challenge for entrepreneurs. One of the Indonesian batik production industries is located in the village of Wukirsari. The purpose of this research is to analyze the competitive marketing strategy of the global Giliroyo batik industry. In this study, the authors used a qualitative descriptive method where the data collection technique used was a literature study. According to the survey results, the marketing strategy of the global Jiriroyo tie-dye industry consists of a product strategy, a pricing strategy, a sales promotion strategy and a placement strategy, which are commonly referred to as the 4Ps. Keywords: Strategy, competitiveness, culture, global marketing, Girloyo's deaf batik
Co-Authors Nurbaiti Nurbaiti Putra, Musdiansyah Ramadhani, Nabila Suhairi Suhairi