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All Journal Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Research in Social Science and Humanities
Efindi, Alek Sulaiman
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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The Effects of Using Social Media and Transfer of Knowledge on the Performance of Employees of the Investment Service and One-Stop Integrated Services in Central Bengkulu Regency Efindi, Alek Sulaiman; Ratnawili, Ratnawili
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1335

Abstract

The purpose of this study was to determine the effect of the use of social media and knowledge transfer on the performance of employees of the Investment and One-Stop Services Office in Central Bengkulu Regency. This research uses a quantitative research type method using a quantitative descriptive approach. The population in this study were employees of the Investment and One-Stop Service Office of Central Bengkulu Regency, totaling 40 people by taking samples using total sampling and data collection techniques using observation, interviews and questionnaires. Based on the research results and hypotheses, it shows that social media (X1) is t_hit>t_table (4.643 > 1.664) and (sig α = 0.000 <0.050), and knowledge transfer (X_2) is t_hit>t_table (2.092 > 1.664) and (sig α = 0.040 <0.050), Partially Both Social Media Variables and Knowledge Transfer Have a Significant Influence on Employee Performance. The results of the f test show that Fcount > Ftable, namely (21,589 > 3,965) and (sig α = 0,000 <0.050), simultaneously have a significant effect on employee performance.
THE INFLUENCE OF PRODUCT DESIGN AND PRICE ON THE DECISION TO PURCHASE ADIDAS SHOES (Case Study in Bengkulu City Community) Prayoga, Anggi Josetio; Efindi, Alek Sulaiman; Heriyanto, Emy; Nespia, Rian
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.164

Abstract

This research aims to determine the influence of product design and Price on purchasing decisions for Adidas shoes (case study in the people of Bengkulu City). This research uses a quantitative approach. This research was conducted on the people of the city of Bengkulu. The population used in this research was all the people of Bengkulu who knew and were familiar with Adidas brand shoe products. The sample in this study consisted of 75 respondents using the accidental sampling method. Data collection techniques in this research used observation, interviews, and questionnaires. The data analysis technique in this research uses Multiple Linear Regression Analysis, Classical Assumption Test, t-test and F Test. The results of this research show that the Product Design variable partially has a significant influence on the decision to purchase Adidas shoes with a significance value of 0.005 0.05; the price variable partially has a considerable influence on the decision to purchase Adidas shoes with a significance value of 0.016 0.05, then the product design and price variables simultaneously have a significant influence on the decision to purchase Adidas shoes with a significance value of 0.000 0.05.
Co-Authors Heriyanto, Emy Nespia, Rian Prayoga, Anggi Josetio Ratnawili