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All Journal Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Oktridarti , Levy
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect Of Total Quality Management (TQM) and Product Innovation Toward Competitive Advantages Dwi Shinta, Seftya; Oktridarti , Levy; Rosyadi , M. Imron
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 1 (2024): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i1.1595

Abstract

This study aims to provide empirical evidence of the Effect of Total Quality Management (TQM) and Product Innovation on Competitive Advantage in the of SMEs food products and crafts typical city of Bengkulu.The data used in this study are primary data, obtained by distributing questionnaires. The sample in this study was 37 SMEs food products and crafts typical city of Bengkulu who had opened and had been operating for at least 5 years. The analysis technique uses the assistance of the SmartPLS 3.0 program. The results showed that Total Quality Management (TQM) contributes to Competitive Advantage and Product Innovation does not conflict with Competitive Advantage.
Co-Authors Rosyadi , M. Imron shinta, Seftya dwi