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All Journal Ecopreneur.12 Jurnal Ners
Lia Setiawati
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Economics, Econometrics & Finance Health Professions Medicine & Pharmacology Nursing

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THE INFLUENCE OF BEHAVIORAL INTENTION AND BRAND LOVE ON PURCHASING DECISIONS FOR SKINCARE PRODUCTS Lia Setiawati; Sri Padmantyo
Ecopreneur.12 Vol 7 No 1 (2024): April 2024
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/econ12.v7i1.35-46

Abstract

Bisnis skincare kini berkembang pesat di Indonesia, karena masyarakat mulai sadar akan pentingnya perawatan kulit dan mencari produk-produk skincare yang sesuai dengan kebutuhan kulit. Semakin banyaknya produk skincare yang tersedia di pasaran menunjukkan minat yang meningkat dari konsumen untuk membeli dan mencari produk skincare yang cocok dengan kondisi kulit. Konsumen yang melakukan keputusan pembelian secara berulang pada salah satu merek skincare, maka produk tersebut telah menjadi merek kecintaan dan yang akan di pakai secara terus menerus. Tujuan dari penelitian ini untuk menganalisis pengaruh behavioral intention dan brand love terhadap keputusan pembelian produk skincare. Jenis penelitian yang digunakan dalam penelitian menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah konsumen pengguna skincare. Teknik pengambilan sampel pada penelitian ini adalah Non-probability Sampling. Sampel yang digunakan pada penelitian ini sebanyak 275 responden. Hasil penelitian menunjukkan bahwa bahwa behavioral Intention berpengaruh positif dan signifikan terhadap keputusan pembeli. Brand love berpengaruh signifikan terhadap kepatuhan pembeli. Behavioral intention, brand love berpengaruh terhadap keputusan pembelian pada konsumen pengguna skincare. Penelitian ini juga dapat memberikan wawasan tambahan bagi peneliti dan praktisi pemasaran dalam memahami dinamika pasar skincare yang terus berkembang.
Hubungan Pengetahuan dan Sikap Ibu Hamil Dengan Kepatuhan Mengkomsumsi Tablet Tambah Darah di RSUD Balaraja Tahun 2025 Marina Marina; Omsah Omsah; Sri Ayu Wulandari; Yulie Novadianty Santoso; Lia Setiawati
Jurnal Ners Vol. 9 No. 4 (2025): OKTOBER 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jn.v9i4.48977

Abstract

Anemia in pregnant women is still a significant health problem in Indonesia with a prevalence reaching 48.9% in 2022. The Indonesian government has provided 90 Iron and Folic Acid Tablets (IFAT) during pregnancy to prevent anemia. Adherence of pregnant women to consuming IFAT is influenced by several factors, one of which is knowledge and attitude. The general objective of this study is to determine the relationship between the knowledge and attitudes of pregnant women and their adherence to consuming IFAT at Balaraja Hospital in 2025. This study uses a cross-sectional design with a quantitative approach. The research was conducted at Balaraja Hospital in May 2025. The study population was all pregnant women in the first, second, and third trimesters. Sampling was done by non-probability sampling with the accidental sampling method. Data was collected through a questionnaire. The results show that there is a significant relationship between knowledge and adherence to IFAT consumption with a p-value of 0.000 < α 0.005. In addition, there is also a significant relationship between the attitude of pregnant women and their adherence to consuming IFAT with a ρ Value of 0.000 < α 0.005. There is a relationship between the knowledge and attitudes of pregnant women and their adherence to consuming iron and folic acid tablets at Balaraja Hospital in 2025
Co-Authors Marina Marina Omsah Omsah Sri Ayu Wulandari Sri Padmantyo Yulie Novadianty Santoso