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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Pariwisata Terapan International Journal of Multidisciplinary: Applied Business and Education Research
Annisa, Lintang
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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Analysis of Tourist Typologies and Motivations in Urban Heritage Precincts: The Philosophical Axis of Yogyakarta Andjanie, Isabella Fitria; Annisa, Lintang; Harahap, Agustian; Pratiwi, Wiwik Dwi
Jurnal Pariwisata Terapan Vol 7, No 2 (2023)
Publisher : Sekolah Vokasi, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jpt.86294

Abstract

Understanding tourist typologies and motivations is crucial for developing efficient tourism products and strategies in urban heritage precincts. Different tourist typologies have unique travel patterns that influence their tendencies and behavior in urban tourism areas. Similarly, tourist motivations affect their preferences for regional attractions and activities. By comprehending tourist typologies and motivations, urban heritage precincts can design tailored marketing strategies and activities catering to diverse tourist types and demands. This study aims to determine the characteristics of tourists visiting the Yogyakarta Philosophical Axis precinct, including their typology and motivation. The methodology involved distributing questionnaires to tourists at various attractions in the Philosophical Axis precinct, and quantitative statistical analysis was performed on the collected data. Based on the processed results of questionnaire data on domestic tourist, the findings reveal that tourists visiting Philosophical Axis fall into three categories: sampler, browser, and explorer, with differences in age range, preferences, and movement distribution patterns. Additionally, there are diverse motivations for tourists visiting the Philosophical Axis precinct, indicating that several activities and experiences can attract tourists to the region. The results of this study also recommend some approaches to optimize tourism planning and management in urban areas tailored to tourists' typology and motivation.
‘Gemoy’ Campaign: A Strategic Electoral Communication of Prabowo Subianto Annisa, Lintang; Maghfira, Sabrina Rahmadhanty
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 2 (2025): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.02.03

Abstract

Prabowo Subianto, an ambitious politician in Indonesia, ran for the presidency in the 2024 election after experiencing defeats in 2014 and 2019. This study examines the strategic political communication of Prabowo Subianto during the 2024 Indonesian presidential elec-tion, focusing on his rebranding efforts and digital media strategies. The objective of this research is to analyze how Prabowo’s strategic communication shaped public perception and attracted a broader voter base. This study employs a case study approach by analyzing campaign materials, social media content, and public discourse to assess Prabowo’s strategic communication transformation. Data sources include digital media analysis, interviews with political ana-lysts, and public opinion surveys. The findings indicate that Prabowo successfully transformed his image from a rigid military figure to a more approachable and humorous persona through digital communi-cation strategies. The "Gemoy" campaign, executed on platforms such as TikTok, Instagram, and Twitter, effectively engaged young voters and increased public interaction. His shift towards a more audience-oriented political marketing approach significantly contributed to his electoral success in 2024. This study highlights the importance of adapting political communication strategies to changing voter de-mographics and the role of digital media in modern political cam-paigns.
Analisis Perkembangan Infrastruktur Pariwisata Di Kawasan Strategis Pariwisata Nasional (KSPN) Rupat, Kabupaten Bengkalis, Provinsi Riau Fatmasari, Baiq Rizky; Harahap, Agustian; Navratilova, Amelya; Andjanie, Isabella; Annisa, Lintang
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (510.503 KB) | DOI: 10.36418/syntax-literate.v8i2.11348

Abstract

Rupat is one of the 16 main islands in Bengkalis Regency, Riau, which has extraordinary tourism potential so that it was designated as a National Tourism Strategic Area through Government Regulation Number 50 of 2011. Strategically, tourism development on Rupat Island has not shown significant growth. The main purpose of this research is to analyze the development and availability of tourism infrastructure that can describe the causes of the underdeveloped tourism sector in Rupat Island. The research method used in this study is a qualitative descriptive method using analysis based on a literature review of secondary data collected from various sources. The results of the analysis show that the tourism infrastructure on Rupat Island which includes accessibility, public infrastructure, public facilities, and tourism facilities is still inadequate to support tourism sector activities both in terms of availability and existing conditions.
Co-Authors Andjanie, Isabella Andjanie, Isabella Fitria Fatmasari, Baiq Rizky Harahap, Agustian Maghfira, Sabrina Rahmadhanty Navratilova, Amelya Wiwik Dwi Pratiwi, Wiwik Dwi