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All Journal Jurnal Promosi Pendidikan Ekonomi Journal of Economic, Bussines and Accounting (COSTING)
Syahara, Elvina
Unknown Affiliation
Economics, Econometrics & Finance

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PENGARUH PENERAPAN SISTEM DALAM MENINGKATKAN KINERJA MANAJEMEN RANTAI PASOK PADA PT. CITRA SHIPYARD Cahyati, Sri Cici Afrida; Thai, Kristina; Jenny, Yang; Susanti, Oktris; Syahara, Elvina; Qadri, Rizni Aulia; Zai, Immanuel
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 11, No 1 (2023): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i1.7892

Abstract

In a company, of course, there are ups and downs of a business, one of which isCompany Performance and Supply Chain. The purpose of this analysis is to be able toanalyze the SCM network model that is suitable for a company, and to be able to designan SCM network model for a company. Based on the analysis conducted by the author,no gaps were found that could affect the supply chain and decrease the performancefaced by PT Citra Shipyard. The methodology used is the method of observation anddirect interviews, we made observations to find data from the internet and directinterviews with Citra Shipyard.Keywords: Supply Chain Management, and Enterprise resource planning (ERP)
ANALISA SUMBER DAYA, KEMAMPUAN, DAN KEUNGGULAN KOMPETITIF TERHADAP PT HINDO (H&M) INDONESIA Syahara, Elvina; Thai, Kristina
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 11, No 1 (2023): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i1.7855

Abstract

A company certainly has a problem that can affect the success or success of acompany. Based on the analysis conducted by the author, several risk factors werefound that were faced by PT Hindo (H&M). Factors that influence success arestrategic decisions, resources, capabilities, core competencies, value chains andoutsourcing. But not only that, there are also many other things that are at risk forPT Hindo (H&M). The risk of this loss can become an obstacle to the path anddevelopment of a company. The methodology used in this article is that the authoruses the Observation and Internet Searching methodologies.Keywords: Factors of company success, Value Chain
PENINGKATAN NIAT PEMBELIAN (PURCHASE INTENTION) DAN PERILAKU PEMBELIAN (PURCHASE BEHAVIOR) MELALUI LIVE STREAMING DI MARKETPLACE Syahara, Elvina; Kesumahati, Erilia
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13732

Abstract

Penelitian ini menyelidiki dampak harga, nilai, kepercayaan merek, dan citra merek terhadap niat pembelian dan perilaku pembelian selama siaran langsung di marketplace. Penggunaan fitur siaran langsung yang semakin meningkat oleh pemasar di era saat ini bertujuan untuk meningkatkan popularitas toko dan kinerja penjualan. Tujuan penelitian ini adalah untuk menganalisis faktor-faktor yang memengaruhi niat dan perilaku pembelian melalui siaran langsung di marketplace. Penelitian ini menggunakan metode purposive sampling dengan menyebarkan kuesioner melalui Google Form, mengumpulkan tanggapan dari 382 partisipan. Sampel terdiri dari pelanggan di Kota Batam yang berbelanja melalui siaran langsung di marketplace. Hasil penelitian menunjukkan bahwa nilai, citra merek, kepercayaan merek, dan niat pembelian secara signifikan memengaruhi niat pembelian dan perilaku pembelian, sedangkan faktor harga tidak memiliki pengaruh yang signifikan. Penelitian ini bertujuan untuk memberikan edukasi kepada pelanggan tentang faktor-faktor utama yaitu harga, nilai, kepercayaan merek, dan citra merek, yang perlu dipertimbangkan saat membuat keputusan pembelian melalui siaran langsung di marketplace. Namun, penelitian ini terbatas pada wilayah Kota Batam.
Co-Authors Cahyati, Sri Cici Afrida Erilia Kesumahati Jenny, Yang Qadri, Rizni Aulia Susanti, Oktris Thai, Kristina Zai, Immanuel