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All Journal JBMR: Journal of Business and Management Review eProceedings of Applied Science
Rabbani, Rahmi
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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Articulating the Brand Value through Storytelling: Case Study of Oseng Balayar Company Rabbani, Rahmi; Aldianto, Leo
Journal of Business and Management Review Vol. 5 No. 2 (2024): (Issue-February)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr52.8902024

Abstract

Research Aims: A decrease in a company's sales can occur due to customer awareness of brand value. Creating a good brand value requires relevance to customer's needs and desires. However, creating brand value will only be successful if communicated well. This research aims to propose a brand communication strategy through storytelling to articulate the brand value. Design/methodology/approach: The methodology of this research use qualitative research methods which collected using the interview method conducted with nine customers, referring to the saturation method for the number of respondents. The data analysis of this research uses thematic analysis to understand the value proposition of customers and create company value related to customers, followed by business model innovation analysis using the business model canvas tools to capture and articulate the company's external value obtained from a customer perspective and combined with the company's internal values. Research Findings: This research uses the Oseng Balayar case study because this company has products with cultural values ​​and culinary heritage that can be communicated through storytelling. The results of this research are proposals for a storytelling concept that become a brand communication tool to increase customer awareness and engagement. Theoretical Contribution/Originality: The design of the storytelling concept was found through the slow storytelling method to articulate the company's value using value proposition and business model analysis. Keywords: Brand Value, Brand Communication, Value Proposition, Business Model Innovation, Brand Storytelling.
Implementation of Service Quality at The Best Resort in Europe, Adare Manor Rabbani, Rahmi; Gusnadi, Dendi
eProceedings of Applied Science Vol. 11 No. 5 (2025): Oktober 2025
Publisher : eProceedings of Applied Science

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Abstract

Abstract — The tourism and hospitality industry is a vital and dynamic sector, fueling economic growth, creating jobs, and fostering cultural exchange. With rising globalization and competition, service quality has become the cornerstone of success, especially for luxury resorts, as travelers now seek personalized and memorable experiences. This study focuses on Adare Manor, a leading European resort known for its luxurious offerings and exceptional guest experiences. It examines how the resort achieves outstanding service quality by strategically being ahead than the other resorts in Ireland and a robust guest feedback system. The research also explores how Adare Manor skillfully balances its rich, traditional identity with modern demands to maintain its unique charm and relevance. The findings of this study offer practical insights for other resorts, providing recommendations on how to enhance service standards and ensure long-term competitiveness. Ultimately, this research highlights that superior service quality is not just a competitive advantage it's the fundamental basis for maintaining success in the global hospitality market. Keywords — Resort, Service, Quality
Co-Authors Dendi Gusnadi Leo Aldianto