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All Journal JBMR: Journal of Business and Management Review Jurnal Penelitian Keperawatan
Asiyah , Siti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Nursing Public Health Social Sciences

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Digital Impact on Beauty Salons: E-Service Quality, E-Promotion, Customer Satisfaction and Purchase Decisions Wahyuni, Pita Hadi Sri; Hidayati , Nur; Asiyah , Siti
Journal of Business and Management Review Vol. 5 No. 8 (2024): (Issue-August)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr.v5i8.1017

Abstract

Research Aims: This research aims to prove the direct and indirect influence of e-service quality, e-promotion and purchase decisions on customer satisfaction. Design/methodology/approach: The sampling technique used was accidental sampling with a total of 96 respondents. Meanwhile, the data analysis tool uses Structural Equation Modelling (SEM) with the PLS version 4.0 application. Research Findings: Based on the results of data analysis, it shows that e-service quality and purchase decisions have no effect on customer satisfaction, while e-service quality and e-promotion have an effect on purchase decisions, e-promotion has an effect on customer satisfaction, then purchase decisions have not been able to mediate the influence of e-service quality and e-promotion on customer satisfaction. Theoretical Contribution/Originality: This study increases understanding of the role of using beauty services via electronic platforms. Consumers experience secondary services that are not directly related to primary services, providing an integrative view of the value of satisfaction and purchasing decisions. This study shows the feasibility of applying advanced PLS techniques to investigate consumer behaviour, especially in the field of implementing e-service quality and e-promotion. Implications for consumer satisfaction and purchasing decisions are also derived from these findings. Keywords: E-Service Quality;  E-Promotion; SEM-PLS; Customer  Satisfaction; Purchase  Decisions
UNMET NEED PADA PASANGAN USIA SUBUR DI LINGKUNGAN MASYARAKAT DESA KARANG JAYA KECAMATAN NAMLEA KABUPATEN BURU PROPINSI MALUKU Hariyani, Tintin; Asiyah , Siti; Umasangaji, Megawati Saleh
Jurnal Penelitian Keperawatan Vol 12 No 1 (2026): Jurnal Penelitian Keperawatan
Publisher : STIKES RS Baptis Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32660/jpk.v12i1.921

Abstract

Angka unmet need dalam konteks Keluarga Berencana (KB) merujuk pada persentase Pasangan Usia Subur (PUS) yang ingin menunda atau menghentikan kehamilan, tetapi tidak menggunakan alat kontrasepsi. Target angka unmet need di Indonesia adalah 8%. Sedangkan angka unmet need di Indonesia saat ini adalah 11,5%. Tingginya angka unmet need ini di sebabkan oleh beberapa faktor. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang berhubungan dengan unmet need pada ibu atau wanita menikah di Desa Karang Jaya Kecamatan Namlea Kabupaten Buru Propinsi Maluku. Desain yang digunakan dalam penelitian ini adalah analitik asosiatif. Varibel independen yaitu sikap dan dukungan suami. Variabel dependen yaitu kejadian unmet need. Populasi penelitian adalah wanita menikah usia 18-49 tahun sejumlah 463 orang. Besar sampel adalah 54 orang. Teknik sampling yang digunakan simple random sampling. Penelitian dilakukan pada bulan Juni sampai Juli 2024. Instrumen penelitian yaitu kuesioner. Analisis data dilakukan dengan uji chi-square dengan confident interval 95% dan Odds Ratio (OR) untuk mengetahui hubungan antar variabel. Hasil penelitian menunjukkan bahwa terdapat hubungan yang signifikan antara sikap terhadap KB (p = 0.027), dan dukungan suami (p = 0.024), dengan kejadian unmet need. Kejadian unmet need di Desa Karang Jaya dipengaruhi oleh sikap dan dukungan suami. Sikap dan dukungan suami yang rendah tentang KB dapat meningkatkan angka unmet need. Saran untuk menurunkan kejadian unmet need maka perlu peningkatan pengetahuan, sikap, dan dukungan dari suami.
Co-Authors Hariyani, Tintin Hidayati , Nur Umasangaji, Megawati Saleh Wahyuni, Pita Hadi Sri