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Halal Branding Construct and It’s Influence on Purchase Intention and WoM in Indonesia Kusmayadi, Hery; Albari
Journal of Business and Management Review Vol. 5 No. 7 (2024): (Issue-July)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr.v5i7.1068

Research Aims: The purpose of this study is to explain the positive influence of Halal branding constructs, namely Halal Brand Perceived Quality, Halal Brand Image, and Halal Brand Trust, on Purchase Intention and Word of Mouth. Design/methodology/approach: The research adopts an empirical approach, using convenience sampling with 313 respondents from Indonesian citizens across major islands. Data processing employs Structural Equation Modelling (SEM) with AMOS 24 software. Research Findings: The findings indicate that Halal Brand Perceived Quality, Halal Brand Image, and Halal Brand Trust have a positive and significant impact on Purchase Intention and Word of Mouth. Halal Brand Perceived Quality positively and significantly affects Halal Brand Image and Halal Brand Trust. While Halal Brand Image has a positive and significant influence on Halal Brand Trust, the latter does not affect Word of Mouth. Purchase intention also has a positive and significant impact on Word of Mouth. Theoretical Contribution/Originality: These findings expected to develop a theoretical framework derived from traditional brand constructs and test it on Halal brands with a focus on implementation in Indonesia. It can provide insights for marketers to enhance and improve Halal Brand Perceived Quality, Halal Brand Image, and Halal Brand Trust, ultimately boosting product sales and promote positive Word of Mouth. Marketers can implement Halal certification programs, enhance food safety systems, update brand propositions, and engage in targeted communication with consumers to strengthen positive perceptions, brand image, and consumer trust in Halal brands. Keywords: Halal brand image, Halal brand perceived quality, Halal brand trust, Purchase intention, Word of Mouth.

The Impact Of Service Quality, Product Quality, And After-Sales Service On Customer Satisfaction And Loyalty: A B2B Study At Pt Mig Sulawesi Mochamad Abidzaar Ridho; Albari
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This study aims to analyze the effect of service quality, product quality, and after-sales service on customer satisfaction and loyalty in the context of Business to Business (B2B) relationships at PT MIG Sulawesi. The respondents of the study consisted of 250 employees of client companies who actively interacted with PT MIG Sulawesi in the last two years. Data were collected using a Likert-based questionnaire and analyzed using the Structural Equation Modeling (SEM) method with the Smart PLS approach. The results of the study indicate that service quality, product quality, and after-sales service significantly affect customer satisfaction, which in turn has a positive impact on customer loyalty. These findings support the research hypothesis that improvements in these three variables can strengthen long-term relationships between service providers and B2B clients, and contribute to the literature on customer satisfaction and loyalty in the strategic commodity sector.

The Effect Of Perceived Value, Perceived Satisfaction, And Perceived Quality On Customer Loyalty At KKV Retail Stores In Yogyakarta Firman Alsidiq Asmunir; Albari
International Journal of Economics, Business and Innovation Research Vol. 4 No. 02 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This study aims to analyze the influence of perceived value, perceived satisfaction, and perceived quality on customer loyalty at KKV retail stores in Yogyakarta, using a sample of 150 respondents who have made purchases more than three times. A quantitative approach was used in this study with the SEM-PLS analysis tool. The results showed that all independent variables, namely perceived value, perceived satisfaction, and perceived quality, had a positive and significant effect on customer loyalty. This finding provides important managerial implications, namely that retail companies need to improve perceived value, service quality, and customer satisfaction to strengthen customer loyalty in the face of increasingly fierce retail industry competition.

Analysis of Promotion Effectiveness at PLN Traveling Booth for Optimizing Electricity Sales in Yogyakarta Region istikhomah laila fadhilah; Albari
International Journal of Economics, Business and Innovation Research Vol. 4 No. 03 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This study aims to analyze the effectiveness of promotional strategies implemented through the Mobile Booth (SARLING) by PT PLN (Persero) UP3 Yogyakarta. SARLING serves as a traveling promotional booth that facilitates direct interaction with customers to enhance awareness and interest in PLN's electricity services. Despite its innovative approach, the effectiveness of this strategy remains questionable, particularly in terms of its impact on customer purchasing decisions and the rate of promotion cancellations. Addressing this gap, the research adopts a quantitative approach, utilizing electricity sales transaction data alongside surveys involving both customers and SARLING officers. The findings reveal that SARLING promotions significantly influence customer engagement and contribute to the increase in electricity sales transactions. However, several challenges persist, such as unclear promotional information and inadequate training for SARLING personnel. This study contributes to the body of knowledge on field-based promotional strategies in public utility services. Recommendations include improving the clarity of promotional materials, enhancing communication skills of SARLING officers, and optimizing the scheduling and location selection of the mobile booths to maximize outreach and impact.

Implementation Of Marketing Communication Strategy To Overcome Business Reputation Challenges: A Case Study On PPM Management Nabilla Rahmadhanni Firdaus; Albari
International Journal of Economics, Business and Innovation Research Vol. 4 No. 03 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This study aims to analyze the implementation of marketing communication strategies carried out by PPM Manajemen to overcome business reputation resistance in the digital and globalization era. This study uses a qualitative approach with descriptive methods, utilizing in-depth interviews, direct observation, and document analysis as data collection techniques. The unit of analysis in this study involves marketing managers, marketing supervisors, and social media specialists who have strategic roles in marketing communications. The results of the study indicate that the adaptive use of digital technology and social media can increase the effectiveness of marketing communications and improve business reputations that have been negatively impacted. The implications of this study emphasize the importance of social media-based data analysis, consistent communication implementation, and strengthening crisis communication protocols to maintain the company's reputation and increase audience engagement.

Marketing Strategy for Non-Performing Loan Collateral through Auction at PT Bank X (Persero) Tbk Rafi Athallah Primaditya; Albari
International Journal of Economics, Business and Innovation Research Vol. 4 No. 04 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i04.2053

This study aims to analyze the marketing strategies applied by PT Bank X (Persero) Tbk in selling non-performing loan (NPL) collateral assets through auction mechanisms. The research adopts a qualitative method with a narrative approach, using in-depth interviews with three key informants from the bank’s Special Asset Management Unit (RSAM). The results show that offline marketing remains the dominant strategy due to its higher effectiveness in building trust with prospective buyers. Digital promotion via platforms such as WhatsApp, Instagram, OLX, and Rumah123 serves as a supplementary tool to raise awareness and expand audience reach. However, the marketing process faces several challenges, including non-strategic asset locations, third-party occupancy, and incomplete legal documents. In addition, the limitations of digital infrastructure and trust issues in online transactions are also significant. This research contributes to understanding practical marketing strategies for problem assets in the banking sector and provides strategic recommendations to optimize sales efforts through a combination of integrated offline and digital approaches.

Analisis Minat Beli Konsumen Muslim Terhadap Produk Kosmetik: Studi Kasus Pada Produk Kosmetik Impor Legal Namun Belum Berlabel Halal Setyaningsih, Budiyati; Albari
ABHATS: Jurnal Islam Ulil Albab Vol. 5 No. 1 (2024): Maret 2024
Publisher : Direktorat Pondok Pesantren Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/abhats.vol5.iss1.art1

Skincare merupakan salah satu industri yang sedang tumbuh pesat di Indonesia. Produk impor mulai memasuki pasar Indonesia akan tetapi beberapa diantaranya masih belum berlabel halal. Kondisi tersebut menimbulkan kebingungan bagi masyarakat muslim dalam pembelian skincare. Walaupun demikian beberapa masyarakat muslim tetap melakukan pembelian terhadap skincare impor yang belum berlabel halal. Penelitian ini bertujuan untuk menganalisis minat beli konsumen muslim terhadap produk kosmetik impor yang sudah legal akan tetapi belum berlabel halal. Analisis dalam penelitian ini mencakup pengaruh iklan, negara aslal dan gaya hidul terhadap minat beli masyarakat. Sampel dalam penelitian ini adalah 200 masyarakat pengguna skincare impor. Penelitian ini dianalisis secara kuantitatif dengan metode structural equation model dengan software AMOS. Hasil analisis menunjukkan bahwa minat beli skincare dipengaruhi oleh gaya hidup sedangkan iklan dan negara asal tidak berpengaruh. Selanjutnya ditemukan bahwa gaya hidup dipengaruhi oleh iklan skincare dan negara asal skincare. Hasil penelitian ini diharapkan mampu menjadi rujukan dalam memahami pemasaran skincare impor di Idonesia. Disisi lain penelitian ini menujukkan perlunya penekanan pada pengurusan label halal bagi poduk skincare yang dijual di Indonesia. Keywords: label halal, skincare, minat beli, iklan, gaya hidup, negara asal

The Influence Of Source Credibility And Discount Framing On Brand Reputation And Brand Image In Increasing Buying Interest In E-Commerce Shopee Indonesia Muhammad Iqbal Prawira Yuda; Albari
International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i06.2579

This study aims to analyze the influence of source credibility, discount framing, brand reputation, and brand image on purchase intention among consumers of the Shopee Indonesia e-commerce platform. The research involved 200 respondents who have purchase intentions toward products sold on Shopee and employed a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that source credibility and discount framing significantly affect brand image, while discount framing also exerts a strong influence on brand reputation. Furthermore, brand reputation positively enhances brand image, and brand image emerges as the most dominant factor driving purchase intention, followed by brand reputation. These results indicate that marketing strategies emphasizing influencer credibility, transparent discount communication, and the strengthening of brand image and brand reputation are essential for increasing consumer purchase intention.

The Impact Of The Growth In The Number Of Tiktok Users On Digital Marketing Performance And Seller Sales Axl Reyhan Prasetyo; Albari
International Journal of Economics, Business and Innovation Research Vol. 5 No. 01 (2026): December - January, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i01.2876

The rapid increase in the number of TikTok users in Indonesia has brought significant changes in digital marketing patterns and sales activities through the TikTok Shop feature. This study aims to examine the effect of TikTok user growth on digital marketing performance and seller sales by involving the variables of security, customer service quality, perceived value, e-trust, and repurchase intention. This study used a quantitative approach with 175 respondents. Data collection was carried out through the distribution of an online questionnaire compiled using a Likert scale and aimed at TikTok Shop users in Indonesia. The data analysis technique used was Partial Least Square (PLS). The results of the hypothesis testing indicate that customer service quality and perceived value have a significant effect on e-trust. In addition, the variables of security, customer service quality, e-trust, and perceived value were proven to have a significant effect on repurchase intention. However, the results also showed that the security variable did not have a significant effect on e-trust.

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