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Ikaningtyas, Maharani
Universitas Pembangunan Nasional Veteran Jawa Timur
Economics, Econometrics & Finance Social Sciences

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PEMANFAATAN TIMETABLE DALAM LEADERSHIP DAN PRODUKTIVITAS KERJA Ikaningtyas, Maharani
Jurnal Bisnis Indonesia Vol 14, No 2 (2023): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v14i2.4315

Abstract

Penelitian ini bertujuan untuk mengeksplorasi pemanfaatan timetable sebagai alatefektif dalam praktik leadership dan produktivitas kerja. Timetable, atau jadwal waktu, seringdianggap sebagai instrumen organisasional yang dapat membantu individu dan organisasidalam merencanakan, mengelola, dan mengoptimalkan penggunaan waktu. Keterlibatanpemimpin dalam menyusun dan mengikuti timetable dapat memiliki dampak signifikan padaproduktivitas, efisiensi, dan pencapaian tujuan kerja. Metode penelitian menggunakantinjauan literatur dalam meneliti pemanfaatan timetable dalam leadership dan produktivitaskerja. Hasil penelitian menunjukkan bahwa pemimpin yang secara aktif terlibat dalampenyusunan timetable dan memanfaatkannya sebagai panduan dalam mengambil keputusandapat mengoptimalkan alokasi sumber daya dan memperkuat kepemimpinan mereka. Denganmemahami hubungan antara pemanfaatan timetable, leadership, dan produktivitas kerja,penelitian ini memberikan kontribusi bagi pengembangan strategi dan kebijakan yang dapatmeningkatkan produktivitas kerja dan kinerja pekerja. Temuan ini juga dapat membuka jalanuntuk penelitian lebih lanjut dalam menggali potensi penuh dari pemanfaatan timetablesebagai alat strategis dalam konteks leadership serta produktivitas kerja.Kata Kunci : Timetable, Leadership, Produktivitas Kerja
Penerapan Digital Marketing melalui Media Sosial sebagai Upaya Memperluas dan Meningkatkan Pemasaran pada UMKM Keripik Tempe Assyifa' Hafidhuddin, Muhammad Azam; Ikaningtyas, Maharani
Jurnal Bisnis Indonesia Vol 15, No 1 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i1.4566

Abstract

In the current era, SME players need to improve their marketing by implementing digital marketing sothat the products they sell can be known by the wider community. In marketing, Assyifa's Tempe ChipsSME is currently still marketing its products conventionally. The aim of this activity is to help partnersovercome their problems related to marketing which are still limited to conventional marketing. Themethods used to solve partner problems are socialization, training and mentoring. The digitalmarketing model used in this activity is the use of social media to reach more customers. The socialmedia used are Facebook and WhatsApp Business. This activity has an important role in helpingimprove marketing to partners. After the activities were carried out, SME players had anunderstanding of digital marketing using social media. SME players are able to manage and optimizeFacebook and WhatsApp Business accounts as media for conducting digital marketing. Throughdigital marketing as a marketing medium, SME players can market their products more widely andreach more consumers so that they have the potential to increase sales of these SMEs.Keywords: Digital Marketing; Social Media;SME
Pemberdayaan Pemasaran UMKM Berbasis Digital di Kelurahan Tlogopatut, Kecamatan Gresik, Kabupaten Gresik Mujib, Wahyu Abdul; Ikaningtyas, Maharani
Jurnal Bisnis Indonesia Vol 15, No 1 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i1.4559

Abstract

Digital marketing has become a crucial element in enhancing the competitiveness of Micro, Small,and Medium Enterprises (UMKM) in various regions. This research aims to examine the efforts toempower digital marketing for UMKM in Tlogopatut Village, Gresik. The research methodologyinvolves surveys, interviews, and data analysis related to the implementation of digital marketingstrategies by MSMEs in this area. The results of the research indicate that empowering digitalmarketing for UMKM holds significant potential for increasing market access and product sales.However, various challenges are faced by UMKM operators in adopting digital marketing strategies,such as a lack of digital technology knowledge and limited digital infrastructure. Therefore,empowerment efforts through training, technical support, and digital infrastructure development areessential to assist UMKM in optimizing their marketing potential. This research provides valuableinsights into the challenges and opportunities of implementing digital marketing in UMKM inTlogopatut Village, Gresik, and offers a foundation for policymakers and local stakeholders to designmore effective empowerment programs.Keywords: Digital Marketing; UMKM; Digital Strategy
Pemetaan Permasalahan yang Dihadapi oleh Usaha Mikro Kecil Menengah (UMKM) di Kelurahan Tlogopatut dan Alternatif Solusinya Jazilah, Fauzah Ainun; Ikaningtyas, Maharani
Jurnal Bisnis Indonesia Vol 15, No 1 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i1.4562

Abstract

Micro, Small and Medium Enterprises (MSMEs) play a vital role in the Indonesian economy.Tlogopatut subdistrict, like many other areas, has a number of MSMEs that face various challenges.This study aims to map the problems faced by MSMEs in Tlogopatut Village and present alternativesolutions that have the potential to improve their performance and business continuity. Throughsurveys, interviews and data analysis, we identified several main problems which include poor digitalmarketing management, lack of awareness among MSME players regarding the importance ofbusiness legality, and the absence of business legality owned by some MSMEs in the Tlogopatut subdistrict. As an alternative solution, we propose a training and mentoring program for MSME owners,and a more effective marketing strategy through the use of digital technology. It is hoped that theresults of this research can help MSMEs in Tlogopatut Village to overcome their problems andencourage local economic growth.Keywords: MSME; Digital Marketing; Business Legallity
Penggunaan WhatsApp Business sebagai Media Komunikasi Pemasaran Digital UD. Wijaya Cipta Abadi Ikaningtyas, Maharani; Izzuddin, Aufa; Pramesti, Vania Amanda; Azizah, Farikhah Nur
Jurnal Bisnis Indonesia Vol 15, No 2 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i2.4584

Abstract

Technological developments in this digital era present various social media applications, one ofwhich is WhatsApp. Early in its development, social media was used as a medium of communicationbetween individuals and groups. However, currently, social media can be used by businesses as amedium of marketing communication with their consumers. WhatsApp Business is a social mediaapplication that can be used as a marketing communication medium for a business, includingMSMEs. In Karangsari Village there are various MSMEs with conventional product marketingproblems and marketing coverage is only limited to the nearest area. UD. Wijaya Cipta Abadi is oneof the MSMEs in Karangsari Village that is experiencing this problem. This service aims to introduceWhatsApp Business and its feature functions to UD. Wijaya Cipta Abadi is a digital marketingcommunication medium. The methods used in this service are Focus Group Discussion (FGD),counseling, and training. The result of this dedication is UD. Wijaya Cipta Abadi has a WhatsAppBusiness account and can operate its features to market their products. This service is only limited tointroducing the application and its feature functions, as well as creating a WhatsApp Businessaccount.Keywords: Marketing Communications; MSMEs; WhatsApp Business
Co-Authors Azizah, Farikhah Nur Hafidhuddin, Muhammad Azam Izzuddin, Aufa Jazilah, Fauzah Ainun Mujib, Wahyu Abdul Pramesti, Vania Amanda