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Ikaningtyas, Maharani
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Economics, Econometrics & Finance Social Sciences

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Peningkatan Kualitas UMKM di Kelurahan Tlogopatut, Kecamatan Gresik, Kabupaten Gresik melalui Pemanfaatan Media Sosial dan E-Commerce Zulyanto, Agus; Ikaningtyas, Maharani
Jurnal Bisnis Indonesia Vol 15, No 2 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i2.4585

Abstract

This journal discusses a community service program which aims to improve the quality of micro,small and medium enterprise in Tlogopatut Village, Gresik District, Gresik Regency through the useof digital technology. This program aims to significantly improve the MSME sector in the region,recognizing the important role of MSME in the local economy and working to reduce the digitaldivide in access to technology in society. This program includes several steps, including identifyingdigital technology needs for local MSME, providing training in using relevant software andapplications, and supporting the use of e-commerce platforms to promote and sell MSME productsonline. The results of this program show a significant increase in MSME access to digital technologyas well as income growth and expanding the scope of their consumers. In addition, this program alsohelps increase consumer awareness of local MSME products through e-commerce platforms, thussupporting economic growth in the Tlogopatut sub-district area. This community service hassucceeded in connecting MSME with digital technology so that they are able to compete in anincreasingly connected and online-based economy. These results reflect important efforts to improvethe quality of MSME in the region and provide valuable learning about the importance of digitaltechnology in supporting local economic growth and exchange.Keywords: Community Service; Training; MSME; E - Commerce
Transformasi Bisnis di Era Digital: Peran Vital Digital Marketing dalam Kesuksesan Bisnis pada Bonassa Collection Pratama, Krisna Rahmadani; Ikaningtyas, Maharani
Jurnal Bisnis Indonesia Vol 15, No 2 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i2.4602

Abstract

The fashion industry stands out as one of the most dynamic and competitive sectors in the currentdigital era. In this context, the significance of digital marketing in establishing and sustaining afashion business has grown significantly. This journal article delves into the vital role of digitalmarketing in fashion business growth, with a particular focus on the Bonassa Collection as asuccessful case study. This research explores various digital marketing strategies employed byBonassa Collection to attain success in this challenging market. We delve into various aspects ofdigital marketing, including social media, online advertising campaigns, and online brand building.Keywords: Digital Marketing; Fashion Business; Marketing Strategies; Online Brand Building
Sosialisasi dan Pendampingan Pembuatan Nomor Induk Berusaha untuk Pelaku UMKM di Kelurahan Tlogopatut Pranata, Dandy Dimas; Ikaningtyas, Maharani
Jurnal Bisnis Indonesia Vol 15, No 2 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i2.4594

Abstract

Micro, Small and Medium Enterprises (MSMEs) play a vital role in economic growth and job creationin Indonesia. However, most MSME players often face obstacles in applying for business licences,including the Business Identification Number (NIBregulatory reform efforts. This study aims toinvestigate the impact of a socialisation and mentoring programme on NIB production for MSMEs inKelurahan Tlogopatut, Gresik. This research uses a qualitative approach with in-depth observationand field data collection methods. The results showed that an effective socialisation programme andcareful mentoring had a positive impact on MSME players. MSME players who participated in theprogramme gained a better understanding of the NIB requirements and application procedures. Inaddition, assistance in form filling and the licensing process also helped to reduce the time needed toobtain an NIB and avoid bureaucratic problems that could potentially harm businesses. This researchhas significant implications in the context of business ease and MSME development in KelurahanTlogopatut, Gresik. The results highlight the importance of local government and other stakeholders'efforts in providing effective socialisation and mentoring programmes to support MSME actors inmeeting licensing requirements, particularly NIB. This is a key step.Keywords: Socialisation; Mentoring; NIB; MSME; Business Actors
Pengaruh Leverage dan Likuiditas Terhadap Kualitas Laba pada Perusahaan Sektor Makanan dan Minuman yang Terdaftar di BEI Periode 2020-2023 Insania, Nichlata; Widayawati, Eny; Ikaningtyas, Maharani; Trimono, Trimono
Jurnal Bisnis Indonesia Vol 16, No 2: Oktober 2025
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i2.5424

Abstract

Penelitian ini bertujuan untuk menguji pengaruh Leverage yang diproksikan oleh   Debt to Equity (DER), dan Likuiditas yang diproksikan Current Ratio (CR) terhadap Kualitas laba pada Perusahaan Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia (BEI) periode 2020-2023. Populasi yang digunakan dalam penelitian ini adalah 84 perusahaan dan sampelnya adalah 16 perusahaan dengan menggunakan Teknik Purposive Sampling. Analisis yang digunakan dalam penelitian ini Analisis Regresi Linier Berganda menggunakan SPSS. Hasil penelitian ini menyatakan secara parsial  Leverage yang di ukur dengan Debt to Equity (DER) dan Likuiditas yang di ukur Current Ratio (CR) berpengaruh signifikan terhadap Kualitas laba. Hasil penelitian secara simultan menunjukkan bahwa Leverage yang di ukur Debt to Equity (DER), dan  Likuiditas yang di ukur Current Ratio (CR) berpengaruh  terhadap Kualitas Laba sedangkan kontribusi yang diberikan oleh Leverage yang di ukur  Debt to Equity (DER), dan  Likuiditas yang di ukur Current Ratio (CR) terhadap Kualitas Laba sebesar 97,6 %, sedangkan sisanya sebesar 2,4% di jelaskan oleh variabel lain yang tidak termasuk dalam penelitian ini
Co-Authors Insania, Nichlata Pranata, Dandy Dimas Pratama, Krisna Rahmadani Trimono, Trimono Widayawati, Eny Zulyanto, Agus