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Dwiridhotjahjono, Jojok
Universitas Pembangunan Nasional Veteran Jawa Timur
Economics, Econometrics & Finance Social Sciences

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Sosialisasi Membuat Desain dengan Menggunakan Aplikasi Canva di Kelurahan Sukorame Akbar, Dio Irvandi; Prabowo, Budi; Hidayat N, Rusdi; Dwiridhotjahjono, Jojok
Jurnal Bisnis Indonesia Vol 15, No 2 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i2.4595

Abstract

Perkembangan Teknologi informasi di masa Industri 4. 0 serta Society 5. 0 menjadikan warga wajibalihkan aktivitas jual beli lewat media digital. Salah satu komunitas di Kota Surabaya ialah KampungKue Membutuhkan media pembuatan katalog yang bisa dipublikasikan melalui media sosial.Pemecahan yang dapat kami tawarkan buat mempermudah komunitas penjual kue merupakan denganmenggunakan aplikasi canva selaku media pembuatan katalog serta memasarkan hasil katalognyalewat banyak media sosial buat menarik pembeli serta pelanggan. Dalam melakukan promosidiperlukan penyusunan Bahasa Indonesia yang baik, benar serta pas, supaya mutu promosinya lebihbaik, sehingga kami pula melatih keahlian teman-teman Karang Taruna yang memiliki UMKM diKelurahan Sukorame dengan membagikan keahlian promosi. Salah satu hasil yang diberikan daripelatihan serta pendampingan ini merupakan modul pelatihan.
Sosialisasi Membuat Desain Menggunakan Aplikasi Canva di Kelurahan Sukorame Sukmana, Kevin Ramadhany; Prabowo, Budi; Hidayat N, Rusdi; Dwiridhotjahjono, Jojok
Jurnal Bisnis Indonesia Vol 15, No 2 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i2.4597

Abstract

This research aims to conduct outreach regarding the use of the Canva application as an effectivedesign tool for Micro, Small and Medium Enterprises (MSMEs/UMKM). Attractive visual design hasan important role in promoting UMKM products or services in the current digital era. However,limited knowledge and access to design tools often become obstacles for Sukorame UMKM. Themethod used in this research is a training and socialization approach. An intensive training programon using the Canva application will be held for Sukorame UMKM owners and related staff. Inaddition, individual discussion and guidance sessions will be held to understand the needs and designchallenges faced by each UMKM resident of Sukorame. It is hoped that the results of this researchwill provide a better understanding of the capabilities and benefits of the Canva application indesigning promotional materials. Apart from that, it is also hoped that it can improve the design skillsof UMKM owners and related staff, so that they can produce promotional materials that are moreeffective and attractive to their market. Through this socialization, it is hoped that Sukorame UMKMcan be more competitive in digital marketing and have the ability to present their products or servicesin a more attractive and professional way. In this way, it is hoped that it can also contribute toincreasing the competitiveness of UMKM in today's increasingly competitive business ecosystem.Keywords: Socialization; Canva; MSMEs; Design
Sosialisasi NIB dan SP-PIRT terhadap UMKM Kelurahan Sukorame yang Dilakukan oleh Mahasiswa PKKM Bina Desa UPN Veteran Jawa Timur Anugrah, Vikri Jaya; Prabowo, Budi; Hidayat N, Rusdi; Dwiridhotjahjono, Jojok
Jurnal Bisnis Indonesia Vol 15, No 2 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i2.4598

Abstract

Sukorame sub-district has great potential for SMEs, so this is our focus in carrying out communityservice activities in Sukorame Gresik sub-district. This research aims to help MSMEs to develop theirbusiness in terms of managing the legality of their business including HALAL AND SP-PIRT. InIndonesia, it is mandatory for all MSMEs to have legality in their business, which includes halal nib,and also pirt to make MSME businesses in Indonesia more developed and able to advance to an evenbigger Rana. With this activity of making halal and pirt certification, it is intended to help MSMEs inthe Sukorame sub-district so that they can grow bigger and can be distributed to regions in Indonesiawith legality that has been determined and is mandatory for all MSMEs in Indonesia. This lack ofunderstanding by MSMEs in the Sukorame Gresik sub-district is what made us create a communityservice work program related to business legality, one of which is creating a halal and pirtsocialization work program. Because with halal certification, the public or consumers can easilyknow that the products they consume are guaranteed to be halal. Likewise, pirt is a factor in thedevelopment of MSMEs in Indonesia, because it is so important for MSMEs today, as well asguaranteeing and also as proof that the food and beverage business produced and sold by this homeindustry meets applicable food product standards.Keywords: Socialization; MSMEs; HALAL; SP-PIRT
Diseminasi Etika Bisnis & Content Creator kepada Karang Taruna di Kelurahan Sukorame Hakiki, Soniya Auliya Sabilah; Prabowo, Budi; Hidayat N, Rusdi; Dwiridhotjahjono, Jojok
Jurnal Bisnis Indonesia Vol 15, No 1 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i1.4544

Abstract

Dissemination is an act of dissemination aimed at the younger generation with the aim of gettingmore data, raising awareness, tolerance and use of the data. Almost every region in Indonesia hasyouth organizations which are usually called youth organizations. Karang Taruna can be a forum thatexists for the improvement of the young generation, non-partisan, which is built on the basis ofawareness and a sense of social responsibility towards young individuals and society, especially theyoung generation in village/sub-district areas and social communities that reach a break-even pointwith this in essentially locked in the field of social welfare. Even more so in the business world. Thereis a moral code that must be followed for effective trading which is often called business ethics.Meanwhile, a content creator is a third party who relevantly shapes the reviews and purchasingdecisions of other customers. Apart from that, the research method used is descriptive qualitative.Data collection techniques are carried out through observation, socialization, interviews anddocumentation. The data analysis technique in this research was carried out through a process of datareduction, data collection, data presentation, and drawing conclusions.Keywords: Dissemination; Karang Taruna; Business Ethics; and Content Creator
Co-Authors Akbar, Dio Irvandi Anugrah, Vikri Jaya Hakiki, Soniya Auliya Sabilah Hidayat N, Rusdi Prabowo, Budi Prabowo, Budi Sukmana, Kevin Ramadhany