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All Journal Jurnal Bisnis Indonesia
Arbitera, Cahya
Universitas Pembangunan Nasional “Veteran” Jakarta
Economics, Econometrics & Finance Social Sciences

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Kegiatan Kompetisi Olahraga Mahasiswa Antar Fakultas Sportavest 2023 untuk Pemberdayaan UMKM di Kelurahan Pondok Labu Amrullah, Afif Amir; Arbitera, Cahya
Jurnal Bisnis Indonesia Vol 15, No 1 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i1.4550

Abstract

One of the tridharmas goals for higher education is the existence of a campus can provide benefitsand prosperity to society. After the Covid-19 pandemic, there was a slowdown in people's economicactivities, marked by a large number of unemployed people and a decrease in purchasing power, aswell as a reduction in the income of MSMEs (UMKM) in the area around the UPN Veteran Jakartacampus. If this condition remain ignored, it will lead to a negative impact and reduce social relationsbetween campus residents and surrounding residents. Because efforts are needed to improve campusrelations with local residents while empowering the economy through Sportavest 2023 activities. Thisresearch contains service activities regarding empowering community MSMEs in Pondok LabuSubdistrict to be able to promote their products widely and increase income from product sales whichsynergized with sports activities from student.Keywords: Students; Sportavest; MEMEs
Co-Authors Amrullah, Afif Amir