Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Bisnis Indonesia
Baharudinsyah, Mohammad Vavian
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategi Pengembangan Pariwisata di Tanah Senja dalam Meningkatkan Daya Tarik Wisata di Kabupaten Jombang Baharudinsyah, Mohammad Vavian; Rachmanu, Edvian Ditya
Jurnal Bisnis Indonesia Vol 15, No 2 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i2.4600

Abstract

Jombang Regency has a number of unique tourism potentials, both natural and artificial, one ofwhich is Tanah Senja. This research has the main objective of knowing and analyzing tourismmarketing strategies to increase the attractiveness of Tanah Senja tourism in Jombang Regency. Thisresearch uses a qualitative descriptive method. This research was conducted at Tanah Senja. Thesubjects of this research are owners, employees, and consumers. The data analysis method used inthis research is SWOT analysis. It is hoped that the SWOT analysis will be able to make the directionof future goals to take policies that will benefit the company.Keywords: Marketing Strategy; SWOT Analysis; Tanah Senja
Co-Authors Rachmanu, Edvian Ditya