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All Journal JPM: JURNAL PENGABDIAN MASYARAKAT Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Talitha Zaidah Azmi
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Buket Balon Sebagai Alternatif Buah Tangan Dalam Mengembangkan Kegiatan Kewirausahaan Dwi Ermayanti Susilo; Ina Nikmatul Chasanah; Ahmad Bihar Isyqi; Wisnu Mahendri; Talitha Zaidah Azmi; Darwin Marasi Purba; Marsinem; Eko Wicaksono
JPM: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): October 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v4i2.1332

Abstract

One of the entrepreneurship training activities is making balloon bouquets, which is an alternative souvenir, where later with this innovation in making balloon bouquets, students will be able to develop the entrepreneurial spirit. Balloon bouquets are one alternative business that can be developed currently. A balloon bouquet can be an alternative gift to loved ones as a birthday present, birth, wedding, graduation and so on. Apart from making balloon bouquets, the students are also taught how to do business/commerce, however, the tight business competition means that the students have to try to innovate in making any goods or merchandise that can be used as a business with affordable capital and advances in technological development make it difficult for the students to compete. on the market so that there are still many products sold that are not sold because the packaging and manufacturing methods are still simple and not neat. The aim of this service activity is to help the students of the Annajah Mamba'ul Ma'arif Islamic Boarding School improve their abilities and knowledge in developing creativity, innovation and business marketing through the use of digital technology in finance and marketing. The methods used in this activity are the lecture method, tutorial and mentoring method. The results obtained were that the students of the Annajah Mamba'ul Ma'arif Islamic Boarding School gained an understanding of making balloon bouquets for business with their own creativity as well as an understanding of business management and marketing. Apart from that, the students were proficient and could be creative on their own to develop their talents and skills in making bouquets so that has a high selling value and creates new innovations so that consumers don't get bored with the same bouquet.
The Word of Mouth dalam Pembelian Kopi Keliling Talitha Zaidah Azmi; Ratih Pandu Mustikasari
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 5 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i5.7320

Abstract

                Word of mouth, commonly known as reviews, has an important meaning for the success of a business. One of the businesses currently in high demand is food and beverage, especially coffee beverages. Over time, the coffee business has experienced many innovations, one of which is mobile coffee. The number of mobile coffee brands offered is not balanced with the number of purchases for each brand. So this intense competition makes consumers and potential consumers more selective in mobile coffee purchases. Word of mouth can push someone into the purchasing decision faster. This research aims to determine and test the extent of the influence of word of mouth on mobile coffee purchasing decisions in Surabaya. This research used explanatory research with a quantitative approach. Data was collected through a questionnaire distributed to 100 respondents based on predefined criteria. The results show a significant influence of word of mouth on mobile coffee purchasing decisions in Surabaya with a significance value of 0.430.
Co-Authors Ahmad Bihar Isyqi Dwi Ermayanti Susilo Eko Wicaksono Ina Nikmatul Chasanah Mahendri, Wisnu Marsinem Purba, Darwin Marasi Ratih Pandu Mustikasari