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All Journal PROFIT : Jurnal Administrasi Bisnis Journal of Innovation in Business and Economics
Perwangsa Nuralam, Inggang
Unknown Affiliation
Economics, Econometrics & Finance

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Consumer environment stimulation: Are consumers aware of manipulation? Perwangsa Nuralam, Inggang
Journal of Innovation in Business and Economics Vol. 7 No. 01 (2023): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jibe.v7i01.23137

Abstract

This study examines consumer behavior responding to environmental stimuli in original and manipulated online environments. This study aims to modify, alter, or affect independent variables in an experimental study design to gain new insights. The independent variable examined in this study is e-servicescape. We involved 85 participants worldwide to respond to the e-servicescape on the Spotify music platform. The e-servicescape environment stimuli consist of ambient factors, spatial layout and functionality, signs, symbols, artifacts, financial security, and interactivity. The quasi-experiment was implemented and found that consumers exhibit different behaviors and respond better to a pleasant environment rather than a manipulated one. The findings of this study are an early indication for companies to present a pleasant environment for consumers in a service environment.
How Revisit Intention Infuenced by Service Quality in a Cafeteria? Lazuardi, Saddam Maulana; Perwangsa Nuralam, Inggang
Profit: Jurnal Adminsitrasi Bisnis Vol. 19 No. 1 (2025): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2025.019.01.2

Abstract

This study aims to directly determine the impact of service quality on customer satisfaction and word of mouth and revisit intention. In addition, this study also aims to determine the effect of customer satisfaction and word of mouth on revisit intention. We also investigate the mediating effect of customer satisfaction and word of mouth on the relationship between service quality and revisit intention. The type of research used is explanatory research with a quantitative approach. The population in this study were Universitas Brawijaya students who were consumers of the Universitas Brawijaya Creative Land Cafeteria, with a sample of 210 respondents obtained through a purposive sampling technique. The data collection method used an online questionnaire, and the data analysis technique used Partial Least Square-Structural Equation Modeling (PLS-SEM) using SMARTPLS Version 3.2.9 software. The testing results show that service quality directly affects customer satisfaction, word of mouth, and revisit intention. Moreover, customer satisfaction and word of mouth affect revisit intention. Testing the indirect effect shows that service quality significantly affects revisit intention through customer satisfaction and word of mouth.
The Effect of Marketing Mix 7P on Visit Intention Eco-Tourism at Seloliman Mojokerto Septyanto Putri, Ervina; Perwangsa Nuralam, Inggang
Profit: Jurnal Adminsitrasi Bisnis Vol. 18 No. 1 (2024): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2024.018.01.7

Abstract

Seloliman Environmental Education Center is an alternative educational tour for students, residents, and tourists. Based on phenomena that occur in the field, visitors are only crowded during certain seasons and moments. At other times, visiting tourists did not experience a significant increase. This research aims to analyze the Marketing Mix 7P variable against the Visit Intention variable at the Seloliman Environmental Education Center, Mojokerto Regency. This research is explanatory. The analytical method in this research is descriptive analysis and multiple linear regression analysis. This research data was obtained by distributing questionnaires directly and online to 155 respondents. The sampling technique in this research was the purposive sampling method. The data used in this study are primary data and secondary data. The data analysis techniques used are descriptive and moderated regression. The data in this study was processed using SPSS ver 22. The results of this research show that the variables Product, Price, Place, Promotion, People. Process and Physical Evidence have a positive and significant influence on the Visit Intention (Y) variable at the Seloliman Environmental Education Center, Trawas.
Co-Authors Lazuardi, Saddam Maulana Septyanto Putri, Ervina