Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Business and Technology
Setiawan, Gabriellla Alicia
Unknown Affiliation
Computer Science & IT Education Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Digital Marketing Effectiveness Through Social Media (Facebook, TikTok, Instagram) Against Te Boo Boo Setiawan, Gabriellla Alicia; Nugroho, Agus Cahyo; Harnadi, Bernardinus
Journal of Business and Technology Vol 3, No 3: Desember 2023
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jbt.v3i3.11242

Abstract

Offline and online digital marketing strategies for brand recognition have different effects on product sales, so researchers conduct research using brand recognition strategies through social media, Instagram, Facebook, and TikTok. This research aims to measure the effectiveness of digital marketing through social media on Te Boo Boo brand awareness. Measuring the engagement rate of posts on social media can be used to determine how much people know about the Te Boo Boo business. The method used in this research is to measure the engagement rate of daily posts on social media Instagram, TikTok, and Facebook per month. Daily engagement rate measurement data were collected for two months. Comparisons were made in the context of days between engagement rates and daily sales data for two months. The results found in the study were that the comparison between engagement rate and sales results showed a correlation. However, it was insignificant due to the influence of offline events that were also applied, such as participating in bazaars and night markets. Research showed that when promotions used endorsement programs, sales showed a sharp upward pattern.
Co-Authors Bernardinus Harnadi Nugroho, Agus Cahyo