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All Journal Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Economic Reviews Journal
Maulida Naba Samawati
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Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Economic Reviews Journal

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Pengaruh Faktor Budaya dan faktor Sosial terhadap Keputusan Pembelian Hand and Body Lotion Scarlett pada Aplikasi Shopee Maulida Naba Samawati; Abdul Yusuf
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.438

Abstract

This research aims to determine the influence of cultural factors and social factors on purchasing decisions for Scarlett hand and body lotion on the Shopee application. The sample determination technique uses the rule of thumb with a sample size of 100 respondents from West Java. The method used in this research is a quantitative method with SEM-PLS analysis and assisted by the SMART-PLS analysis tool. The results of this research prove that cultural factors have a significant influence on purchasing decisions. However, social factors do not significantly influence purchasing decisions.
Co-Authors Abdul Yusuf Nisa Fuji Budiarti Rahmah Novia