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All Journal Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Fhaif Yusron Afdillah
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Economics, Econometrics & Finance Other

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PENGARUH KUALITAS LAYANAN, RISIKO YANG DIRASAKAN, KEPERCAYAAN TERHADAP NIAT PERILAKU UNTUK MENGGUNAKAN APLIKASI BRIMO Fhaif Yusron Afdillah; Mahmud Mahmud
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 3 No. 1 (2023): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v3i1.872

Abstract

The purpose of the research was to determine the effect of service quality, perceived risk and trust on customers' interest in using the BRIMO application. This study uses a quantitative research design. Data obtained from distributing online questionnaires with Google Form. The sampling technique used is a purposive sampling technique. The number of samples used amounted to 100 respondents. In this study several tests were carried out such as validity tests, reliability tests, classic assumption tests, t-tests and F-tests with a significance value of 0.05. The results of the study prove that partially, the variables of service quality and trust have a positive effect on the intention to use the application, while perceived risk has a negative effect on the intention to use the application.
Co-Authors Mahmud Mahmud