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Maulana, Faisal Arif
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Economics, Econometrics & Finance Education

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Antecedent Variables that Influence Alfamidi Semarang Consumers' Purchasing Decisions (Study on Semarang Alfamidi Consumers) Maulana, Faisal Arif; Mahmud, Mahmud
Journal of Economic Education Vol 13 No 1 (2024): June 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v13i1.75937

Abstract

The aim of this research is to examine the influence of corporate social responsibility, social media marketing, shop area, sales promotions, and the value of profits experienced on purchasing decisions at Alfamidi minimarkets. This type of research is quantitative and the information collected comes from AlfaMidi consumers. The population of this research is 109 AlfaMidi visitors. The sampling technique uses accidental sampling. The results of partial t-hypothesis testing, store environment variables and profit value have an influence on purchasing decisions, while CSR variables, social media marketing variables and sales promotion variables have no influence on purchasing decisions.
Co-Authors Mahmud Mahmud