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All Journal Zona Manajerial: Program Studi Manajemen (S1) Universitas Batam
Setiadji, Bayu
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Physics Social Sciences

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Pengaruh Harga, Kualitas Produk dan Promosi terhadap Keputusan Pembelian Produk Kek Pisang Villa di Outlet Botania Kota Batam Setiadji, Bayu; Lutfhi, Andi M.
Zona Manajerial: Program Studi Manajemen (S1) Vol 11 No 1 (2021): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (314.627 KB)

Abstract

In an era where technology is so sophisticated as it is today, it triggers very tight competition in the business world, plus the Covid-19 pandemic outbreak that originated in Wuhan, China in early 2020 until today has forced business actors to work even harder. All means and efforts are made so that their business can survive or even increase and can face increasingly fierce competition. The results of this study indicate that price, product quality and promotion have a simultaneous effect on purchasing decisions. Price, product quality and promotion together will have an influence on purchasing decisions.
PENGARUH HARGA, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK KEK PISANG VILLA DI OUTLET BOTANIA KOTA BATAM Setiadji, Bayu; Lutfhi, Andi M.
Zona Manajerial: Program Studi Manajemen (S1) Vol 11 No 3 (2021): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/manajer.v11i3.1196

Abstract

In an era where technology is so sophisticated as it is today, it triggers very tight competition in the business world, plus the Covid-19 pandemic outbreak that originated in Wuhan, China in early 2020 until today has forced business actors to work even harder. All means and efforts are made so that their business can survive or even increase and can face increasingly fierce competition. The results of this study indicate that price, product quality and promotion have a simultaneous effect on purchasing decisions. Price, product quality and promotion together will have an influence on purchasing decisions.
Co-Authors Lutfhi, Andi M.