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All Journal Dinasti International Journal of Education Management and Social Science JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN ProBisnis : Jurnal Manajemen
Br Ginting, Litka Tiadoraria
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Mathematics Social Sciences

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Volatilitas Nilai Tukar dan Harga Komoditas Global selama Krisis Laut Merah Agustina, Agustina; Barus, Andreani Caroline; Firza, Syafira Ulya; Halim, Fandi; Br Ginting, Litka Tiadoraria
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 5 No. 4 (2024): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v5i3.3336

Abstract

Purpose: This study aims to determine the most suitable model for assessing the volatility of currency exchange rates for Indonesia, Malaysia, and Singapore, as well as global commodity prices, specifically gold and crude oil. Methodology: The research was conducted by performing various tests using the SPSS version 25 application, followed by a volatility analysis employing the GARCH method with the E-Views version 9 application. Results: The study reveals that the Red Sea crisis significantly impacts global investment volatility. The EGARCH(1,1) model best describes the volatility of USD/IDR, USD/SGD, and crude oil prices, while the GJR-GARCH(1,1) model is most suitable for USD/MYR, and the GARCH(1,1) model fits gold price volatility. Limitations: This study is limited by its focus on only three countries (Indonesia, Malaysia, and Singapore) and two commodities (gold and crude oil). Additionally, the analysis only covers the period following the first attack in the Red Sea crisis. Contribution: This research provides valuable insights for decision-makers and investors by highlighting the impact of global events on market volatility.
The Role of Price as a Moderating Variable in the Influence of Product and Service Quality on Repurchase Intention Br Ginting, Litka Tiadoraria; Ginting, Sugianta Ovinus; Wijaya, Vinny; Arifhienta, Fenysha
ProBisnis : Jurnal Manajemen Vol. 15 No. 3 (2024): May-June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aimed to determine and analyze the influence of product quality and service quality on repurchase intention with price as a moderating variable for Janji Jiwa Center Point Medan coffee. In this research, sampling techniques purposive sampling used, method non probability sampling, and the total number of samples was 113 samples. The questionnaire that has been filled out by the respondent will then be processed using PLS (Partial Least Square). The results of the analysis show that product quality and price influence repurchase interest, while service quality does not influence repurchase interest. Product quality and price influence customer satisfaction, while service quality has no influence on customer satisfaction. Price is unable to moderate the influence of viable product quality and service quality on repurchase interest in Janji Jiwa Center Point Medan coffee. ResultsR-square adjusted 1 is 0.490, meaning that the repurchase interest variable can be explained by product quality, service quality and price by 49%, while 51% is explained by other variables not examined in this research.
The Influence of Digital Marketing, Brand Image, and Price on Students’ Interest in Choosing Mikroskil University (Case Study at the Faculty of Business 2024-2025) Wijaya, Jennisca; Michelle, Michelle; Utomo, Wendy; Br Ginting, Litka Tiadoraria
Dinasti International Journal of Education Management And Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5180

Abstract

This research aims to analyze the influence of digital marketing, brand image, and price on students’ interest in choosing Universitas Mikroskil, particularly in the Faculty of Business. The background of the study highlights the increasing competition among universities in attracting new students. A quantitative method was used, involving a survey of prospective students who have considered enrolling at Universitas Mikroskil. Data collection was conducted using questionnaires, and data were analyzed through the SmartPLS 4.0 application. The results show that digital marketing, brand image, and price each have a significant positive effect on students' interest in choosing a university. Furthermore, the combined influence of these three variables strongly determines students' purchase intention in the context of higher education. The study concludes that universities must enhance their digital marketing strategies, build a strong and consistent brand image, and offer competitive pricing to attract prospective students effectively. These findings are expected to assist higher education institutions in formulating more targeted marketing strategies to increase student enrollment.
Co-Authors Agustina Andreani Caroline Barus Arifhienta, Fenysha Fandi Halim Michelle, Michelle Sugianta Ovinus Ginting Syafira Ulya Firza Utomo, Wendy Wijaya, Jennisca Wijaya, Vinny