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All Journal Journal of Social And Economics Research MASALIQ: Jurnal Pendidikan dan Sains journal of social and economic research
Dian Deliana
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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TOURISM DESTINATION COMPETITIVENESS MODEL FOR THE CITY OF SOLO Dian Deliana; Final Prajnanta
Journal of Social and Economics Research Vol 5 No 2 (2023): JSER, December 2023
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v5i2.187

Abstract

This study aims to identify the main factors that affect the competitiveness of tourist destinations in the city of Solo, involving an analysis of aspects of cultural uniqueness, service standards, and tourism infrastructure. This study used the descriptive-qualitative method. The results show First, the cultural uniqueness and heritage of the City of Solo appear to be major factors in attracting tourists. Traditional art, local cuisine, classic architecture, and cultural celebrations are the main attractions that set this destination apart. Second, superior service quality is proven to have a key role in creating a positive experience for tourists. Being responsive to their needs creates an emotional bond that encourages return visits and recommendations to others. Third, the influence of technology and social media in the paradigm of seeking information and planning travel has undergone changes. The use of technology, such as an augmented reality-based guide application, creates an interactive experience that enriches the visit.
TOURISM DESTINATION COMPETITIVENESS MODEL FOR THE CITY OF SOLO Dian Deliana; Final Prajnanta
Journal of Social and Economics Research Vol 5 No 2 (2023): JSER, December 2023
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v5i2.187

Abstract

This study aims to identify the main factors that affect the competitiveness of tourist destinations in the city of Solo, involving an analysis of aspects of cultural uniqueness, service standards, and tourism infrastructure. This study used the descriptive-qualitative method. The results show First, the cultural uniqueness and heritage of the City of Solo appear to be major factors in attracting tourists. Traditional art, local cuisine, classic architecture, and cultural celebrations are the main attractions that set this destination apart. Second, superior service quality is proven to have a key role in creating a positive experience for tourists. Being responsive to their needs creates an emotional bond that encourages return visits and recommendations to others. Third, the influence of technology and social media in the paradigm of seeking information and planning travel has undergone changes. The use of technology, such as an augmented reality-based guide application, creates an interactive experience that enriches the visit.
Analisis Strategi Komunikasi Digital Pengelolaan Eko-Tourism Berkelanjutan dalam Konservasi Keanekaragaman Hayati dan Pemberdayaan Masyarakat Lokal di Kampung Orchid Kemuning Dian Deliana; Sujatmiko Sujatmiko; Erwin Purbosaputro; Suyamto Suyamto; Dwi Cahyono; Suci Nur Fatmawati
MASALIQ Vol 6 No 1 (2026): JANUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/masaliq.v6i1.8334

Abstract

The transformation of destination management in Kampung Orchid Kemuning is grounded in the need to create synergy between digital marketing, community governance, and conservation education so that social, economic, and ecological sustainability can be achieved simultaneously. This study aimed to analyze effective digital communication strategies in the management of community-based ecotourism, particularly in relation to strengthening digital literacy, improving content quality, developing organizational structures, designing tourism products, and examining their impact on conservation and local economic empowerment. A mixed-methods approach was employed by combining field observation, pretest and posttest of digital literacy, in-depth interviews with managers and residents, and documentation analysis of training activities. The findings show a significant increase in understanding of digital marketing concepts, improved ability to produce visual content, and greater consistency in managing the destination’s social media. The development of five thematic tour packages resulted in tourism products that are more marketable and relevant for diverse visitor segments, while simultaneously strengthening organizational structures, enhancing service responsiveness, and fostering a culture of continuous capacity building at the community level. In addition, the study identified positive socio-economic impacts, including increased community participation in the tourism value chain and higher self-efficacy in digital content production that supports conservation efforts and local empowerment. These findings confirm that integrating digital communication with tourism product management is an effective strategy for strengthening the sustainability of community-based ecotourism.
Co-Authors DWI CAHYONO Erwin Purbosaputro Final Prajnanta Suci Nur Fatmawati Sujatmiko Sujatmiko Suyamto Suyamto