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All Journal Journal of Social And Economics Research El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam journal of social and economic research Journal of Ekonomics, Finance, and Management Studies
Maria Christina
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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ANALYZING CONSUMER BEHAVIOR AND MARKETING STRATEGIES FOR GREEN SKINCARE BRANDS IN INDONESIA Maria Christina; Aurelia Lalita Kirana Jayananda; Raymond Raymond Siregar; Fatik Rahayu
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.448

Abstract

This study examines the impact of brand image and product risk attributes on consumer evaluations of skincare products. The analysis results indicate that the attribute that is the longest and closest to the x-axis is the brand image attribute, thus brand image is referred to as the x-axis. Meanwhile, the attribute that is the longest and closest to the y-axis is the product risk attribute, thus product risk is referred to as the y-axis. Among the six skincare products analyzed, The Body Shop deserves to be said as the market leader because it excels in two main dimensions and is located in the first quadrant (Positive X and Positive Y).
Analisis Pengaruh Beban Operasional Pendapatan Operasional (BOPO) dan Loan to Deposit Ratio (LDR) Terhadap Capital Adequacy Ratio (CAR) pada PT. Bank Central Asia Tbk Periode Tahun 2019-2023 Maria Christina; M. Djauhari
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 8 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i8.4378

Abstract

This research examines the influence of the Operational Expense to Operational Income Ratio (BOPO) and Loan to Deposit Ratio (LDR) on the Capital Adequacy Ratio (CAR) at PT. Bank Central Asia Tbk. The hypothesis formulated in this study is that there is an effect of the Operational Expense to Operational Income Ratio (BOPO) on the Capital Adequacy Ratio (CAR) and an effect of the Loan to Deposit Ratio (LDR) on the Capital Adequacy Ratio (CAR) at PT. Bank Central Asia Tbk. Secondary data were collected over a period of 5 years or 60 months from 2019 to 2023. Data analysis was conducted using a descriptive quantitative approach with time series data utilizing regression analysis results. The findings of this study indicate that the Operational Expense to Operational Income Ratio (BOPO) has a significant and negative effect on the Capital Adequacy Ratio (CAR), while the Loan to Deposit Ratio (LDR) does not have a significant effect on the Capital Adequacy Ratio (CAR) at PT. Bank Central Asia
ANALYZING CONSUMER BEHAVIOR AND MARKETING STRATEGIES FOR GREEN SKINCARE BRANDS IN INDONESIA Maria Christina; Aurelia Lalita Kirana Jayananda; Raymond Raymond Siregar; Fatik Rahayu
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.448

Abstract

This study examines the impact of brand image and product risk attributes on consumer evaluations of skincare products. The analysis results indicate that the attribute that is the longest and closest to the x-axis is the brand image attribute, thus brand image is referred to as the x-axis. Meanwhile, the attribute that is the longest and closest to the y-axis is the product risk attribute, thus product risk is referred to as the y-axis. Among the six skincare products analyzed, The Body Shop deserves to be said as the market leader because it excels in two main dimensions and is located in the first quadrant (Positive X and Positive Y).
Analisis Pengaruh Beban Operasional Pendapatan Operasional (BOPO) dan Loan to Deposit Ratio (LDR) Terhadap Capital Adequacy Ratio (CAR) pada PT. Bank Central Asia Tbk Periode Tahun 2019-2023 Maria Christina; M. Djauhari
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 8 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i8.4378

Abstract

This research examines the influence of the Operational Expense to Operational Income Ratio (BOPO) and Loan to Deposit Ratio (LDR) on the Capital Adequacy Ratio (CAR) at PT. Bank Central Asia Tbk. The hypothesis formulated in this study is that there is an effect of the Operational Expense to Operational Income Ratio (BOPO) on the Capital Adequacy Ratio (CAR) and an effect of the Loan to Deposit Ratio (LDR) on the Capital Adequacy Ratio (CAR) at PT. Bank Central Asia Tbk. Secondary data were collected over a period of 5 years or 60 months from 2019 to 2023. Data analysis was conducted using a descriptive quantitative approach with time series data utilizing regression analysis results. The findings of this study indicate that the Operational Expense to Operational Income Ratio (BOPO) has a significant and negative effect on the Capital Adequacy Ratio (CAR), while the Loan to Deposit Ratio (LDR) does not have a significant effect on the Capital Adequacy Ratio (CAR) at PT. Bank Central Asia
Co-Authors Aurelia Lalita Kirana Jayananda Fatik Rahayu M. Djauhari Raymond Siregar